Advertising News

Reebok to return to brand heritage

by Ed Kemp, Marketing 09-May-08, 15:00

LONDON - Sporting giant Reebok is to switch the focus of its global marketing strategy to women's fitness following ‘slow progress' since its acquisition by Adidas.

 
 
 
Dove: alteration claims by the New Yorker

Dove and Dangin dispute 'real beauty' ad retouching claim

by Nikki Sandison, Brand Republic
09-May-08, 11:20

LONDON - Dove has denied that an ad in its 'Campaign for real beauty' was significantly retouched to make the women look better and is being backed by Pascal Dangin, the man who The New Yorker claimed made the alterations.

 
Wheatcroft: appointed by Boris Johnson

Former Sunday Telegraph editor to audit London ad budget

by Daniel Farey-Jones, Brand Republic
09-May-08, 10:30

LONDON - Mayor of London Boris Johnson has appointed former Sunday Telegraph editor Patience Wheatcroft to examine City Hall spending, including reducing its advertising budget.

 
De Nardis: has left Aegis

Mainardo de Nardis parts company with Aegis Media

by Nikki Sandison, Brand Republic
09-May-08, 09:20

LONDON - Mainardo de Nardis is leaving his position as global CEO of Aegis Media immediately without a job to go to, after two years in the role.

 
Extra ad...encouraging people to get together

AMV Wrigley Extra spot promotes good breath

by Staff, Campaign
09-May-08, 10:00

LONDON - Abbott Mead Vickers has launched a film for Wrigley Extra that positions fresh breath as crucial for any intimate social encounter.

 
Skin care...cosmetic firms in line with guidance

Cosmetic ads acheive high compliance rate

by Staff, Campaign
09-May-08, 10:00

LONDON - Cosmetics ads are mostly complying with industry codes, according to the Advertising Standards Authority.

 
Drinking culture: new health warnings

Government labels to tackle binge drinking 'will be ignored'

by Darren Davidson, Brand Republic
09-May-08, 08:00

LONDON - The government's attempt to tackle the UK's binge drinking culture with new health warnings and unit labelling on all alcoholic drinks is unlikely to succeed, according to research by Mintel.

 
Drench ad...Brains performs dance routine

Britvic launches TV campaign for Drench water brand

by Staff, Campaign
09-May-08

LONDON - Britvic has launched a campaign for its new water brand, Drench, featuring Brains from Thunderbirds dancing to the classic 90s dance track Rhythm is a Dancer.

 
Tourism Australia: dumps M&C Saatchi

Tourism Australia drops M&C Saatchi

by Staff, Brand Republic
08-May-08, 14:50

LONDON - Tourism Australia has decided to end its relationship with M&C Saatchi, selecting DDB Worldwide and Saatchi & Saatchi to fight it out for its global creative account.

 
Dove: allegations of touch ups

Dove's real beauty ads may have been retouched

by Nikki Sandison, Brand Republic
08-May-08, 11:00

LONDON - Dove's 'Campaign for real beauty' ads, featuring images of 'real women' of all sizes, could be fakes, as an airbrush artist reveals that he significantly retouched the pictures.

 
Evening Standard: media partner for London City Airport

Evening Standard links up with London City Airport

by Staff, Brand Republic
08-May-08, 08:30

LONDON - Associated Newspapers' Evening Standard has become the exclusive media partner of London City Airport after signing a deal that covers newspaper distribution and joint promotions.

 
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