Advertising News
Reebok to return to brand heritage
by Ed Kemp, Marketing 09-May-08, 15:00
LONDON - Sporting giant Reebok is to switch the focus of its global marketing strategy to women's fitness following ‘slow progress' since its acquisition by Adidas.
Dove and Dangin dispute 'real beauty' ad retouching claim
by Nikki Sandison,
Brand Republic
09-May-08, 11:20
LONDON - Dove has denied that an ad in its 'Campaign for real beauty' was significantly retouched to make the women look better and is being backed by Pascal Dangin, the man who The New Yorker claimed made the alterations.
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Former Sunday Telegraph editor to audit London ad budget
by Daniel Farey-Jones,
Brand Republic
09-May-08, 10:30
LONDON - Mayor of London Boris Johnson has appointed former Sunday Telegraph editor Patience Wheatcroft to examine City Hall spending, including reducing its advertising budget.
Mainardo de Nardis parts company with Aegis Media
by Nikki Sandison,
Brand Republic
09-May-08, 09:20
LONDON - Mainardo de Nardis is leaving his position as global CEO of Aegis Media immediately without a job to go to, after two years in the role.
AMV Wrigley Extra spot promotes good breath
by Staff,
Campaign
09-May-08, 10:00
LONDON - Abbott Mead Vickers has launched a film for Wrigley Extra that positions fresh breath as crucial for any intimate social encounter.
Cosmetic ads acheive high compliance rate
by Staff,
Campaign
09-May-08, 10:00
LONDON - Cosmetics ads are mostly complying with industry codes, according to the Advertising Standards Authority.
Government labels to tackle binge drinking 'will be ignored'
by Darren Davidson,
Brand Republic
09-May-08, 08:00
LONDON - The government's attempt to tackle the UK's binge drinking culture with new health warnings and unit labelling on all alcoholic drinks is unlikely to succeed, according to research by Mintel.
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Britvic launches TV campaign for Drench water brand
by Staff,
Campaign
09-May-08
LONDON - Britvic has launched a campaign for its new water brand, Drench, featuring Brains from Thunderbirds dancing to the classic 90s dance track Rhythm is a Dancer.
Tourism Australia drops M&C Saatchi
by Staff,
Brand Republic
08-May-08, 14:50
LONDON - Tourism Australia has decided to end its relationship with M&C Saatchi, selecting DDB Worldwide and Saatchi & Saatchi to fight it out for its global creative account.
Dove's real beauty ads may have been retouched
by Nikki Sandison,
Brand Republic
08-May-08, 11:00
LONDON - Dove's 'Campaign for real beauty' ads, featuring images of 'real women' of all sizes, could be fakes, as an airbrush artist reveals that he significantly retouched the pictures.
Evening Standard links up with London City Airport
by Staff,
Brand Republic
08-May-08, 08:30
LONDON - Associated Newspapers' Evening Standard has become the exclusive media partner of London City Airport after signing a deal that covers newspaper distribution and joint promotions.
