Advertising News

BBH chief speaks on localised global campaigns

by Daniel Farey-Jones, Brand Republic, 20-Nov-09, 15:55

LONDON - Brands attracted by using digital platforms to run lower-cost integrated "big idea" global campaigns should take care to localise creative work, BBH global chief executive Simon Sherwood told an event yesterday.

110-year-old Christmas pudding brand Matthew Walker makes TV debut

by Amy Golding, marketingmagazine.co.uk , 20-Nov-09, 14:20

LONDON - Matthew Walker, which claims to be the world's oldest Christmas pudding maker, is launching its first TV campaign to promote its signature Christmas pudding, 'The Pudding'.

Film industry runs joint Blu-ray campaign

by Sarah Johnson, marketingmagazine.co.uk , 20-Nov-09, 14:00

LONDON - The British Video Association (BVA) is launching a TV ad campaign in partnership with a number of film companies in the run-up to Christmas.

O2 announces review of digital account

by Staff, campaignlive.co.uk , 20-Nov-09, 12:15

LONDON - O2 today announced a review of its UK digital ad account, currently held by Agency Republic.

O2 reviews £10m digital marketing account

by Fiona Ramsay, marketingmagazine.co.uk , 20-Nov-09, 12:01

LONDON - O2 is reviewing its digital marketing account, currently held by Agency Republic.

Publicis appoints Olivier Altmann as global creative director

by John Tylee, campaignlive.co.uk , 20-Nov-09, 11:20

LONDON - The Publicis network has abandoned its collegiate system of creative quality control and appointed Olivier Altmann as global creative director.

Trading Places: This week's people moves in advertising, digital, marketing and media

by Staff, Brand Republic, 20-Nov-09, 10:00

LONDON - Brand Republic rounds up this week's people moves in advertising, digital, marketing and media - including Archie Norman joining ITV and Libby Chambers leaving Barclaycard.

Gillette 'will not drop Thierry Henry' following handball

by Staff, campaignlive.co.uk , 20-Nov-09, 09:30

LONDON - Gillette today said that it would stick by its brand ambassador Thierry Henry, in the wake of his controversial handball goal, which dashed Irish World Cup dreams on Wednesday.

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MEP complains about Plane Stupid polar bear TV ad

by Staff, campaignlive.co.uk , 20-Nov-09, 09:10

LONDON - An ad released today by Plane Stupid, featuring polar bears falling from the skies, is to be reported to ad watchdogs - watch the ad here.

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Lee Cooper jeans appoints 999 as marketing agency

by Fiona Ramsay, marketingmagazine.co.uk , 20-Nov-09, 09:17

LONDON - Jeans brand Lee Cooper has appointed branding consultancy 999 Design Group as its lead marketing agency following a pitch.