Advertising News

IPC drills down into 'hard to target' young men

by Staff, Brand Republic, 04-Jul-08, 14:45

LONDON - Non-committal, cynical about marketing and advertising, and brand-savvy are just some of the observations to emerge in research into the lifestyles of young men from Loaded publisher IPC Media in an effort to better market to this hard-to-reach group.

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TNS fires latest salvo in WPP battle

by Jennifer Whitehead, Brand Republic, 04-Jul-08, 12:30

LONDON - Taylor Nelson Sofres has fired another salvo in its war of words with the WPP Group, as it said that the board of GfK has voted in favour of a merger of the two companies.

DDB wins £85m global Tourism Australia account

by Kunal Dutta, Brand Republic, 04-Jul-08, 09:35

LONDON - DDB Worldwide has scooped the £85m Tourism Australia account after a final shoot-out against Saatchi & Saatchi.

Tourism Australia hands $169m global account to DDB

by Gemma Charles, Marketing , 04-Jul-08, 09:31

LONDON - Tourism Australia has appointed DDB Worldwide to handle its $169m advertising account for the next three years.

Leo Burnett scoops £27 million Homebase account

by Noel Bussey, Campaign , 04-Jul-08, 10:45

LONDON - Leo Burnett has won the £27 million Homebase pitch following a final shoot out against CHI & Partners.

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Hyatt Hotels selects five finalists for £20m global ad account

by Staff, Brand Republic, 04-Jul-08, 10:30

NEW YORK - US hotel group Hyatt Hotels has chosen five agencies to compete for global brand image duties, following its split with Euro RSCG last month.

Sir Paul McCartney in Saatchis' paralympics ad

by Staff, Campaign , 04-Jul-08, 09:55

Sir Paul McCartney is the star of a new Saatchi & Saatchi ad to promote fundraising for Paralympics GB.

CNN creates UGC campaign for South Africa

by Staff, Brand Republic, 04-Jul-08, 09:10

LONDON - CNN International and South African Tourism have created a user-generated campaign aimed at raising the profile of the country among business and leisure travellers.

Mother beats BMB to £3m Thorntons ad account

by Kunal Dutta, Campaign , 03-Jul-08, 15:00

LONDON - Mother has scooped the £3 million advertising account for Thorntons following a pitch against Beattie McGuinness Bungay.

Nitro hires Hui and Coward in wake of senior departures

by Kate Nettleton, Campaign , 03-Jul-08, 15:00

LONDON - Nitro has hired Bobby Hui, the international planning director at Saatchi & Saatchi, and Jason Coward, the former managing director of WCRS, to the roles of executive planning director and executive business growth director respectively.