Advertising News

The RFU switches from The Times to The Telegraph

by Sarah Johnson, marketingmagazine.co.uk , 06-Nov-09, 16:44

LONDON - The Rugby Football Union has ended its six year relationship with The Times newspaper and signed a four-year deal with Telegraph Media Group.

ZenithOptimedia wins Mars-Wrigley £80 million media buying

by Anne Cassidy, campaignlive.co.uk , 06-Nov-09, 15:44

LONDON - ZenithOptimedia has been awarded the £80 million consolidated media buying account for Mars-Wrigley.

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And in the real world....Saatchi & Saatchi, Unilever, Cadbury, Bank of England, Barack Obama, GM and Vauxhall

by Noel Bussey, campaignlive.co.uk , 06-Nov-09, 11:36

Today's round-up of the best business stories

Dulux ends 13-year relationship with Abbott Mead Vickers BBDO

by Matt Williams, campaignlive.co.uk , 06-Nov-09, 10:00

LONDON - Dulux has ended its 13-year relationship with Abbott Mead Vickers BBDO after shortlisting DDB and Euro RSCG to pitch for its advertising account.

Media Square names new CEO as Parry takes non-exec role

by Jennifer Whitehead, Brand Republic, 06-Nov-09, 09:45

LONDON - Media Square, owner of agencies Holmes & Marchant and The Gate, has promoted Peter Reid to chief executive and said that current chairman and CEO Roger Parry will become non-executive chairman starting in 2010.

The Rubicon Project hires Siotis and Jakovljevic

by Daniel Farey-Jones, Brand Republic, 06-Nov-09, 09:40

LONDON - The Rubicon Project has hired Leon Siotis and Jana Jakovljevic from Fox Interactive Media to manage ad network development in the UK and EMEA respectively.

Just-Eat unleashes Belly and Brain for TV push

by Andrew McCormick, revolutionmagazine.com , 06-Nov-09, 09:35

LONDON - Fast food website Just-Eat.com has rolled out a major marketing push to get people to book their takeaways through the website.

Cancer Research named most recognised UK charity advertiser

by Noel Bussey, campaignlive.co.uk , 06-Nov-09, 09:15

Cancer Research has emerged as the UK's most recognised charity advertiser, according to research released by Haymarket.

Trading Places: This week's people moves in advertising, digital, marketing and media

by Daniel Farey-Jones, Brand Republic, 06-Nov-09, 08:45

LONDON - Changes of the guard at TBWA Group and Channel 4, as well as a marketer's return to Vodafone, make the headlines in Brand Republic's round-up of this week's people moves in advertising, digital, marketing and media.

Viral View: Social Technographics: Are you keeping up with your online audience?

by GoViral, campaignlive.co.uk , 06-Nov-09, 00:06

LONDON - In a recent report, Forrester Research argues that companies often approach online social media as a list of technologies to be used on an ad-hoc basis to achieve their marketing goals.