Eurostar launches green drive with Hollywood flicks

by Oona Haas, Brand Republic 08-Aug-08, 12:00

LONDON - Eurostar is opening a drive-in cinema at its Ebbsfleet terminal in Kent as part of a drive to put the station on the map.

The international high-speed passenger train service is launching a free drive-in cinema at the railway station over the August Bank Holiday weekend for one weekend only.

The cinema will show two Hollywood films that happen to be set in Europe - 'The Bourne Ultimatum' which stars Matt Damon racing through London, Paris and other cities and Paris-set 'Moulin Rouge'.

The Damon thriller will be shown on Saturday August 23rd and 'Moulin Rouge' will be shown the next day.

Eurostar is hoping the event will also raise the profile of Ebbsfleet International, which opened earlier this year, among residents in surrounding counties.

Simon Montague, communications director at Eurostar, said: "We have to acknowledge that some people prefer to use their cars to connect with international transport, so we need to encourage them to find out how accessible Ebbsfleet International is.

"This will give them the confidence to switch from ‘drive and fly' to ‘drive and ride', thus vastly reducing the overall carbon dioxide emissions of their journeys. All Eurostar journeys are carbon neutral at no extra cost to travellers."