First zero gravity idents released by National Geographic Channel

by Staff, Campaign 02-Dec-08, 10:30

LONDON - Brothers and Sisters today released the world's first channel idents filmed in zero gravity, for the National Geographic Channel.

The short films were commissioned to celebrate the channel's upcoming Space Week.

The ad was made by 14 people performing a range of experiments whilst inside a G-Force One airplane.

Each time zero gravity was achieved on the plane, the crew began performing.

One ident shows a collection of pool balls being hit by the cue ball, whilst another shows the crew bursting a balloon filled with water.

Each of the 13 idents also includes the National Geographic's iconic yellow border, which floats weightlessly around the ship.

Credits

Project
Zero gravity idents
Client
National Geographic Channel
Brief
Create a set of idents in zero gravity to celebrate the channel's Space Week
Creative agency
brothers and sisters
Creative Director
Steve Shannon
Copywriter
Thanh Chu
Art director
Pedro Garcia
Director
Danny Vaia
Production company
brothers and sisters/Serious Pictures
Producers
Tracy Macassey and Ben Croker
Editor
Billy Mead
Post-production
Glassworks
Audio post-production
Hi-Pitch
Exposure
National Geographic Channels worldwide (except US).