Quiet Storm wins Pick Me Up ad account
LONDON - Quiet Storm has won the ad account for IPC Media's women's magazine Pick Me Up, as the title is relaunched and introduces a redesign and stronger brand image.
The newly designed magazine will be showcased in its three-month sponsorship of Virgin Media TV's Living 1 and Living 2 chat programmes, with hosts including Jerry Springer and Maury Povich.
The Pick Me Up editor, June Smith-Sheppard, said: "Since launch Pick Me Up’s spirit has been defined by its design and originality and this redesign brings a fresh and visually exciting treatment which research has shown our consumers love."
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The creative agency, Quiet Storm, is working with the magazine to market its new look which features new cover and content design.
Pick Me Up ...Quiet Storm to market redesign
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