Motherhood charity White Ribbon mounts global ad campaign
LONDON - The White Ribbon Alliance, a charity coalition formed to promote safe motherhood, will run its first global ad campaign to mark the 100th anniversary of International Women's Day.
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The push, created by Karmarama, will run across donated media space, and span TV, print and digital. Women's Day takes place on 8 March.
On Mother's Day, the charity launched its Million Mums campaign. It aims to raise £1m and register the support of 1m people in the UK for reducing global mortality rates among mothers.
Sarah Brown, the Prime Minister's wife, is a patron of the charity, while its members include model Naomi Campbell and journalist Eve Pollard.
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