Pfizer ad warns of dangers of fake medicines
Pharmaceuticals company Pfizer is running a hard-hitting TV campaign to highlight the dangers of counterfeit medicines.
The ad, which has been deemed too shocking to be shown before 11pm, aired in cinemas earlier this year. It is intended to warn consumers of the dangers of bypassing a doctor to buy prescription medicines from illegal websites.
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The TV work features a man coughing up a dead rat, emphasising the fact that fake medicines often contain rogue ingredients such as rat poison.
The campaign, ‘Get real, get a prescription', will be supported by a poster campaign across the UK.
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Comments
Mark Palmer - 05/11/2009
Stiking ad and gets its mesage across. Also shocking. I then really fail to understand why they are buying it break after break. The shock is lost by too close repetition. More than one ad or a smarter way of doing it. On you tube...perfect for it....but only a thousand or so views so far.....surely they are missing a social strategy to go with it. It is not about being on You Tube - but creating the buzz. Opportunity missed.