M&S Christmas ad receives sexism complaints
LONDON - The advertising watchdog has received eight complaints of sexism relating to RKCR/Y&R's Christmas TV spot for Marks & Spencer.
The ad, which features a host of celebrities, finishes with Life on Mars actor Philip Glenister claiming that Christmas would not be the same without "that girl prancing around in her underwear".
ADVERTISEMENT
It then cuts to a shot of scantily-clad model Noemie Lenoir posing in Marks & Spencer lingerie.
A spokesman for the ASA said: "As we do with all complaints, we will consider whether an investigation is necessary."
The £10 million ad campaign broke last week, and also features Stephen Fry, Twiggy, Joanna Lumley and Jennifer Saunders.
M&S...Eight complaints over Christmas ad
Tags
Jobs
- SENIOR PRODUCTION MANAGER :: EXPERIENTIAL, Dylan*
- , Central London
- Senior User Experience Architect/Senior Interaction Designer, Sapient
- Competitive, Central London
- SEO Manager, Graphic Design
- Up to £30,000 per annum, South East England
- MARKETING MANAGER :: INTERNATIONAL PROPERTY COMPANY, Dylan*
- Fantastic Benefits, Central London
Comments
Mackenziehead - 18/11/2009
8 complaints of sexism and 800 complaints of boredom
Chris Worsley - 18/11/2009
I'd like to complain about blatant 'Northernism' fdisplayed by the man and the dog involved
Jayne Marar - 18/11/2009
but Xmas wouldn't be Xmas without 'the girl' prancing around in her underwear :)
Nicola Lucas - 19/11/2009
Maybe she shouldn't prance around in her underwear so much then, I mean he was only stating a fact. Ridiculous. you wouldn't have this nonsense in Gene Hunts day.