Cadbury Trident 'got me goat' by JWT London

The JWT London ads invoke the spirit of "revolutionary poets", inspired by the recent rise of dub poetry -- poems spoken to reggae rhythms. In the ad, a dub poet on stage is complaining about chewing gum that has no flavour, when a member of the audience introduces him to Cadbury Trident peppermint gum. Overcome by the flavour, he takes to the streets to tell the world about the gum -- the final shot sees him sailing down the Thames with a "mastication for the nation" banner attached to his boat.

Duration:

100

 

First Aired:

15-Feb-07

 

Media:

Television

 

Country:

United Kingdom

 

Agency:

JWT London

 

Client:

Cadbury

 

Creative Director:

Greg Martin and Mike McKenna

 

Comments

 

M Critchley - 05/03/2007

I must admit watching the edit on the website is better than the cut down that we see on the telly. This ad though is difficult to understand, I struggle to hear what he is saying when watching it on the telly. The idea is weak. The work at the very least is unsettling. It is a shame given the chewing gum market and how bad the ads generally are Trident could have made a difference. In the end its just made a not very good ad.

 

 

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