Lynx 'dinner party' by BBH

A young couple have invited the boyfriend's parents round for dinner to meet the girlfriend for the first time. After introductions, the boyfriend's father excuses himself and goes to the bathroom. Intrigued by the new packaging on his son's can of Lynx, he sprays a little to test the fragrance. When he returns to the party, the girlfriend catches the scent and can't stop herself screaming the catchphrase "Bom chicka wah wah" and ripping the father's clothes off in front of her bewildered boyfriend.

Duration:
30
 
First Aired:
03-Feb-07
 
Media:
Television
 
Country:
United Kingdom
 
Agency:
Bartle Bogle Hegarty
 
Client:
Unilever Lynx/Axe
 
Creative Director:
Rosie Arnold, William Gelner
 
 

Comments

 
Pete Rowden

Pete Rowden - 07/03/2007

Failure A - shows the new packaging is too complicated B - the wrong person loses their clothes

 
 
 

Have your say

Only registered users may comment. Log in now or register for a free account.

* This information is required.

*
*

Forgotten password?

 

Rating

Average rating

  • 1 Star
  • 2 Stars
  • 3 Stars
  • 4 Stars
  • 5 Stars
 

Rate this ad

  • 1 Star
  • 2 Stars
  • 3 Stars
  • 4 Stars
  • 5 Stars
 
 

Credits

Title
dinner party
Client
Russell Taylor Global Marketing Director Axe / Lynx at Unilever
Brief
Communicate that Axe has upgraded its fragrances and packaging
Agency
Bartle Bogle Hegarty
Agency planner
Jonathan Bottomley
Agency producer
Katherine Cheng
Art directors and copywriters
Rosie Arnold, Matt Kemsley, Kevin Stark, Nick Kidney, Caprice Yu, Tim Geoghegan
Creative directors
Rosie Arnold, William Gelner
Production company
The Directors Bureau
Producer
Katrine Haberstock
Director
Mike Maguire
Director of photography
Bob Richardson
Post-production
Schmigital
Media company
MindShare
 

Directory