Pizza Hut 'family' by Wieden & Kennedy London

Wieden & Kennedy has created a 60-second Pizza Hut cinema commercial that breaks on Friday June 29.

The Gold Spot ad will run prior to all U certificate films in cinemas across the UK for a full year.

Created by Dan Norris and Ray Shaughnessy and shot for Wieden & Kennedy by Smith & Foulkes of Nexus, the unusual, innovative commercial depicts a series of framed snapshots of happy families having fun all over the world.

The ad is a departure from the traditional product-focused approach used on TV by Pizza Hut, and instead celebrates the family as a whole and the experience they have at Pizza Hut.

Duration:

90

 

First Aired:

29-Jun-07

 

Media:

Cinema

 

Country:

United Kingdom

 

Agency:

Wieden & Kennedy London

 

Client:

Pizza Hut

 

Comments

 

Matthew Waring - 21/06/2007

Style over substance – haven’t been to a Pizza Hut since concluding that as ‘American’ style food tastes as interesting as water I‘ll spend my money elsewhere – food always looks great though…

 

 

Gellan Watt - 26/06/2007

I like it. A lot. It's fun - and well targeted in the U spots. Good commercial - good planning.

 

 

Darren Davidson - 27/06/2007

I love this ad, it's fun and uplifting. Just the right tone and feel for the Family Gold Spot ad break.

 

 

Gordon Macmillan - 27/06/2007

It drags a bit and really it is still Pizza Hut whose pizzas have nothing much to do with Italy. IMHO.

 

 

Stuart Welch - 06/07/2007

Fantastic music track

 

 

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