AKQA has created a surreal 60-second spot for Xbox, which will be seeded as a viral at first, before launching on TV.
The ad supports Xbox's new Live Vision camera, which links into the console's online multiple gaming service, Xbox Live. The service already has than 7m users around the world.
The Live Vision camera allows users to communicate on the live network for video and voice communication.
Comments
Tonally, it misses the mark in my humble opinion. It's more like ad for the liberating effects of spot cream. Casting doesn't help. Surely Xbox is a bloke thing?
Exactly, which is why they are trying to re-position that image through the ad/viral. They must be worried that those women intersted in games consoles will be more inclined to go for the DS or Wii as it is targeting that audience.
You can't change the nature of the beast though eh. The reason women choose Wii is due to the unique console interaction and the more feminine games. The Xbox - from its muscular console through to its macho games library - is a man thing. Anyhoo, I'm off to play 'civil war slaughter 3.'
It brings a new meaning to the TLA - SHG (square headed girlfrind).
Men buy the Xbox so they can afford to put women in the ads because i dont think it will really put a man off buying an Xbox. Considering she has a lovely arse in french knickers at the beginning helps too doesnt it! I think its a good ad and it shows what the product can do well. Theres men in the room at the end and it is also a man who is 'leading them into the light' and cracking the boxheads (If your really hung up about the women thing). Its a good product and makes sense to humanise the xbox live heads and characters, but its not a drumming gorilla.
I know women who have PS2's and play on and offline (how geeky am I?) so i imagine the Xbox has its female fans as well.
Under my TV I have a megadrive, Nes and a Snes. You really do not need anything above this level. All this is poppycock. I even have the scope for the Snes ans it all still works. Alex Kidd, Sonic, Dick Tracy, Bart vs Space Mutants etc. are the best games made. 24 bit rules. Actually Goldeneye is decent too.
Like the advert though
CAVE - 02/09/2007
In a word. Crap.
it is true...i have never liked game consoles until the wii...something like this wouldn't float my boat. i did lose interest in this advert. After the gorilla, nothing will come close for a while advertising wise
awful, is this an ad for applying for a bank loan through the xbox? wtf?
I don't mind this ad, but it would be so much better if the music was less portentous. That's why it sounds like a bank commercial...
Bored of this - can we change it please...
Viral Schmiral: new words to cover a load of crap.
I think I'll go and seed some viral in the loo. It's given me a stomach ache. A load of bollocks. That's been done before (bag on head). Several times. Not really an ad agency are we Akwa? A pity about the name, as it means transvestite gay in Malay.
what does AKQA mean in Malay?
Transvestite gay- trannies in London- she-hims in Singapore. Try under the Kuningan bridge in Jakarta at night. Some of them are actually very attractive, but then that's another story. And quite deserving of travellers tales over a dinner table. The aqwa is actually a recognised figure in Indonesian and Malay culture- too much make up- too much perfume, overly bright- too bright satin, overtly- too overtly feminine, a figure of fun, perhaps, but admirably tolerated and accepted by society.
Not the sort of thing you'd want to call a company in SE Asia.
Unless you were aiming for that market, so to speak.
Comments
Phil Hickes - 31/08/2007
Tonally, it misses the mark in my humble opinion. It's more like ad for the liberating effects of spot cream. Casting doesn't help. Surely Xbox is a bloke thing?
SAM RUSSELL - 31/08/2007
Exactly, which is why they are trying to re-position that image through the ad/viral. They must be worried that those women intersted in games consoles will be more inclined to go for the DS or Wii as it is targeting that audience.
Phil Hickes - 31/08/2007
You can't change the nature of the beast though eh. The reason women choose Wii is due to the unique console interaction and the more feminine games. The Xbox - from its muscular console through to its macho games library - is a man thing. Anyhoo, I'm off to play 'civil war slaughter 3.'
Gordon Macmillan - 31/08/2007
It brings a new meaning to the TLA - SHG (square headed girlfrind).
Peter Petrelli - 31/08/2007
Men buy the Xbox so they can afford to put women in the ads because i dont think it will really put a man off buying an Xbox. Considering she has a lovely arse in french knickers at the beginning helps too doesnt it! I think its a good ad and it shows what the product can do well. Theres men in the room at the end and it is also a man who is 'leading them into the light' and cracking the boxheads (If your really hung up about the women thing). Its a good product and makes sense to humanise the xbox live heads and characters, but its not a drumming gorilla.
Gordon Macmillan - 31/08/2007
I know women who have PS2's and play on and offline (how geeky am I?) so i imagine the Xbox has its female fans as well.
simon atkins - 31/08/2007
Under my TV I have a megadrive, Nes and a Snes. You really do not need anything above this level. All this is poppycock. I even have the scope for the Snes ans it all still works. Alex Kidd, Sonic, Dick Tracy, Bart vs Space Mutants etc. are the best games made. 24 bit rules. Actually Goldeneye is decent too. Like the advert though
CAVE - 02/09/2007
In a word. Crap.
Pixie W - 03/09/2007
it is true...i have never liked game consoles until the wii...something like this wouldn't float my boat. i did lose interest in this advert. After the gorilla, nothing will come close for a while advertising wise
Andy Knell - 03/09/2007
awful, is this an ad for applying for a bank loan through the xbox? wtf?
Richard Hayter - 03/09/2007
I don't mind this ad, but it would be so much better if the music was less portentous. That's why it sounds like a bank commercial...
Matthew Waring - 05/09/2007
Bored of this - can we change it please...
george lintott - 05/09/2007
here here!
Nic Niewart - 05/09/2007
Viral Schmiral: new words to cover a load of crap. I think I'll go and seed some viral in the loo. It's given me a stomach ache. A load of bollocks. That's been done before (bag on head). Several times. Not really an ad agency are we Akwa? A pity about the name, as it means transvestite gay in Malay.
simon atkins - 05/09/2007
what does AKQA mean in Malay?
Nic Niewart - 06/09/2007
Transvestite gay- trannies in London- she-hims in Singapore. Try under the Kuningan bridge in Jakarta at night. Some of them are actually very attractive, but then that's another story. And quite deserving of travellers tales over a dinner table. The aqwa is actually a recognised figure in Indonesian and Malay culture- too much make up- too much perfume, overly bright- too bright satin, overtly- too overtly feminine, a figure of fun, perhaps, but admirably tolerated and accepted by society. Not the sort of thing you'd want to call a company in SE Asia. Unless you were aiming for that market, so to speak.