DFS 'winter sale' by Uber

This commercial tied for third place for a single ad with the highest recall in any particular week in the 51 weeks to 31 October 2007, according to Marketing magazine's annual Adwatch of the Year.

It achieved a 75% recall in a single week according to Adwatch, which based on a survey of 1,000 adults. Click here to see the survey.

Across the entire year, DFS commercials achieved the ninth highest ranking of any brand in the Adwatch survey.

This particular DFS ad, which achieved a 75% recall, shows family and friends sitting on sofas, to the tune of "Let it Snow."

To read a review of this ad by Rachel Hatton, head of planning at BBH, click here.

Duration:

45

 

First Aired:

18-Dec-07

 

Media:

Television

 

Country:

United Kingdom

 

Agency:

Uber

 

Client:

DFS

 

Comments

 

Gellan Watt - 01/01/2008

ARGH!!!!! Sofa ads make me want to shoot myself. I'd love to have a crack at one... couldn't do any worse!!!!!!! I bet the agency thinks that it's all you can do with sofas... and the client keeps them in a creative box. Rubbish. DFS - brief your agency to come up with an idea....... this is dross. EVERYONE KNOW YOU SELL SOFAs - so try and stand out for once, come on... it's not as scary as it sounds!

 

 

Gellan Watt - 01/01/2008

And don't think that Eskimo skit is an idea.... it's more predictable than an Iceland ad.

 

 

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