PC World 'webcam' by M&C Saatchi
This commercial tied for third place for a single ad with the highest recall in any particular week in the 51 weeks to 31 October 2007, according to Marketing magazine's annual Adwatch of the Year.
It achieved a 75% recall in a single week according to Adwatch, which based on a survey of 1,000 adults. Click here to see the survey.
Across the entire year, PC World commercials achieved the number 1 ranking of any brand in the Adwatch survey.
This particular PC World ad, which achieved a 75% recall, features a sales assistant demonstrating a webcam to a woman, with mother observing him via the webcam.
Click here to read a review of the ad by Ben Kay, head of planning at RKCR/Y&R.
- Duration:
- 45
- First Aired:
- 18-Dec-07
- Media:
- Television
- Country:
- United Kingdom
- Agency:
- M&C Saatchi
- Client:
- PC World
Rating
Credits
First aired
17/01/07
Brief
To advertise two products, the Logitech Webcam and Norton Internet Security software, and to communicate PC World as a complete multi-channel (online and instore) retailer, offering complete computing solutions.
Agency
M&C Saatchi
Production company
The Mob
Director
Morgan Hutchins
Editor
Piers Douglas at Cut and Run
Post-production
MPC
Media agency
Walker Media
Media planner
Malcolm Boxall
Producer
Ben Catford
Jobs
- Marketing Manager
- c £28,000 + generous benefits
- Account Manager
- Group Communications Manager
- £40000-£41000
- Marketing Executive
- £25000-£25000
Comments
Richard Hayter - 19/12/2007
His Mum is half price?
Katie Cook - 20/12/2007
Apparently so. And she does your ironing. Bargain.
Gellan Watt - 03/01/2008
It's not an ad.