Sheilas' Wheels 'ordinary women'

One of the commercials for the singing Sheilas in their pink Cadillac ranked first with the highest recall in any particular week in the 51 weeks to 31 October 2007, according to Marketing magazine's annual Adwatch of the Year.

The commercial in which ordinary women won a competition to star in an ad with the Sheilas achieved a whopping 78% recall in a single week according to Adwatch, which based on a survey of 1,000 adults. Click here to see the survey.

Click here to read a review of the ad by James Miller, director of international planning, AMV BBDO.

Duration:

45

 

First Aired:

18-Dec-07

 

Media:

Television

 

Country:

United Kingdom

 

Agency:

In-house

 

Client:

Sheilas' Wheels

 

Comments

 

Katie Cook - 18/12/2007

Changing the words hasn't helped. And the hoards of fatties in pink sequins has added nothing. It almost makes me ashamed to be a girl.

 

 

Gellan Watt - 18/12/2007

It makes me want to throw-up. It will probably work really well. Hold on... I'm heaving....

 

 

Richard Hayter - 19/12/2007

Aaaaaaaaaaaaaaargghh!

 

 

Gellan Watt - 19/12/2007

I'm still heaving......

 

 

Andy Knell - 03/01/2008

It's so horrible, i feel like a little bit of me dies every time i see/hear this 'funny' ad.

 

 

dave chaplin - 10/01/2008

i love it. its perfect.

 

 

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