HMV 'Valentine's'

HMV is launching a Valentine's Day themed TV campaign, featuring clips from a number of acclaimed romantic movies including 'Titanic', 'Ghost' and 'Casablanca'.

Other films featured in the ad include 'Four Weddings and a Funeral', 'Romeo+Juliet', 'Breakfast at Tiffany's', 'An Officer and a Gentleman', 'Dirty Dancing', 'Brief Encounter', P'ride and Prejudice', as well as the TV series 'Sex and the City'.

Please note that the film clips featured in HMV's TV ad are courtesy, permission and copyright of Twentieth Century Fox Home Entertainment, Paramount Home Entertainment, Elevation Sales, ITV/Spirit, Universal Pictures and Warner Bros.

Duration:
100
 
First Aired:
08-Feb-08
 
Media:
Cinema
 
Country:
United Kingdom
 
Agency:
In-house
 
Client:
HMV
 
 

Comments

ronnie blogsville

ronnie blogsville - 11/02/2008

Is anyone going to tell HMV their in-house work is uninspired, generic pap and their strapline is meaningless?

 
 
 
Richard Hayter

Richard Hayter - 13/02/2008

There's no need Ronnie. Surely they must know?

 
 
 
Gellan Watt

Gellan Watt - 14/02/2008

I'm sure I've seen some of that footage somewhere... I reckon they've ripped that off.... :)

 
 
 
Darren Davidson

Darren Davidson - 14/02/2008

It's simple but effective. I like it.

 
 
 
Nikki Sandison

Nikki Sandison - 14/02/2008

Seriously cheesy but I like the music and lots of the films.

 
 
 

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Credits

Client
HMV
Graham Sim
Marketing director
Agency
In-house
Brand consultants

VentureThree

 

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