Save the Children 'clever' by Wieden & Kennedy
This Save the Children spot kicks off a three-year global campaign that aims to show how simple it is to save a child's life.
Called "clever", the ad focuses on micro-nutrient peanut butter, which can be digested by shrunken stomachs, meaning that it can keep malnourished kids alive.
The voiceover is provided by Thomas Turgoose, the child star from the award winning film 'This is England'.
There will be seven executions in total, each detailing a simple life-saving solution.
- Duration:
- 50
- First Aired:
- 11-Feb-08
- Media:
- Television
- Country:
- United Kingdom
- Agency:
- Wieden & Kennedy
- Client:
- Save the Children
Rating
Credits
Client
Save the Children
Agency
Wieden & Kennedy
Creative team
Ray Shaughnessy
Dan Norris
Producer
Lucy Russell
Director and animator
Simon Robson
Music
Jody K Jenkins
Production company
Nexus Productions
Comments
Richard Hayter - 12/02/2008
Nice animation. Yet another reason to love peanut butter.
Nikki Sandison - 12/02/2008
I think this works well - it gets the message across in a simple way without guilt-tripping people. Good choice for the voice-over too.
Mike Coulter - 14/02/2008
Lovely. Very lovely. Hard facts, soft sell, persuasion, engagement, inspired voice-over and a cracking endline: 'We save the children, will you?' Hope it crashes the SaveThe Children servers in responses. mike@digitalagency.com
Mehboob Umarji - 28/02/2008
way too clever for me, not my cup of chai but then WK seldom produces stuff i like
Dom B - 04/04/2008
cool