John Lewis 'spring' by Lowe London
John Lewis products become the inspiration for theatre performances in this spring campaign, which launches on April 1.
The ad is set on a theatre stage and features four different performances inspired by John Lewis products.
The acts include a woman dancing across a field of cushions, someone gliding down a spiral slide to land on a chaise longue and a man flying across the stage reaching out to touch the chandeliers.
The ad carries the strapline "John Lewis. Set the stage for spring".
- Duration:
- 70
- First Aired:
- 01-Apr-08
- Media:
- Television
- Country:
- United Kingdom
- Agency:
- Lowe London
- Client:
- John Lewis
- Creative Director:
- Tom Hudson
Rating
Credits
Client
John Lewis
Agency
Lowe London
Executive creative director
Ed Morris
Creative director
Tom Hudson
Art director
Lee Goulding
Comments
Richard Hayter - 29/03/2008
I quite like these – indeed more than I liked the Christmas campaign. Not much product, though...
Gellan Watt - 30/03/2008
I'm a big fan of their new work. Xmas included... although I kept forgetting it was for JL. This abstract is nicely produced. Like it.
Julian Esposito - 31/03/2008
Like Gellan, I also like the format of the advert but forget who it is for unless the companies name appears, it does not strike a chord quite yet like for say nike or guiness as you know as soon as it starts that the advert is for that product. Possibly staying down this route will give them that same effect??
april feeney - 01/04/2008
Who's given this ad so many red stars?...it's not that good...
Alex Goldberg - 01/04/2008
It's nice. I think it's a good follow up from the Christmas one.