Mother London has created a new campaign for Pot Noodle featuring two unlikely heroes in the form of Steve and Digger, who rap-off about all sorts of food-related things.
The campaign was inspired by the popularity of user-generated content normally found on websites such as YouTube. The campaign, which features two separate executions, was designed to have a worn "homemade" feel.
"Moussaka rap" is directed by new Hungryman recruit, Taika Waititi, the director of New Zealand art-flick 'Shark vs. Eagle'; it marks his directorial debut in advertising.
Comments
Nice nice... Im glad my Mother never told me i should eat Pot Noodle...
Oh dear, no insight, put the pan down for any noodle, soup instant meal that's on the shelf these days, its like my dad made an ad for it
Good Insight - As you've said, 'put the pan down' is inherent in any instant meal. Pot Noodle are trying to own it. And why not.
Do you imagine yourself as a young Al Pacino Clarice?
Why own 'put the pan down' it doesn't resonate with the target audience, its a 1995 tagline. I'm 13 and I've never picked up a pan in my life anyway, i want something to eat with my lucoszade.
I wonder if Snoop Dog eats the noodle?
Fair play. However i'd say that scores of University students living away from home, and young adults with cooking-apathy represent a better target audience than 13 year olds. The two characters in the ad are clearly flatmates.
- 10/04/2008
Woo! Goldie Lookin' Chain parody, which misses the mark by about five years.
It's like Lintas ads never died.
cooking-apathy? Its the most monstrous amalgimation of e-numbers ever put together, that costs 89p. Put your foot on a council estate and say cooking apathy. If that's there target audience I think the execution is still too ry hard, and it feels like my dad trying to be cool, and its a total smirnoff 'toffs in the hood' rip-off.
Not exactly 'creative' is it? It is pretty old hat, Ali G, Goldie Lookin' Chain etc etc blah blah.
Indeed, GLC, sub-standard Flight of the Conchords... not bad, but not half as funny as the professionals...
For the love of god I think you lot have just disappeared up you own collective arses - teenagers will find it funny, who gives a crap about 'insight', 'Goldie Lookin' Chain' and all the other crap you want to puke up from your youth. Get over it - they've made a good ad and you ridiculous buffoons can't touch it because you're shooting pack shots for Halfords mono press ads.
Stephen, are you getting enough at the moment? You seem a bit angsty.
it's ok (the ad, that is), but not a patch on Mother's old stuff for SuperNoodles.
Eh!?
Apathy (noun): a lack of interest. I.e. in this context - a lack of interest in cooking. Not quite sure where E-numbers and coucil estates came from?? I do agree however that the execution has been done to dust; doesn't stop me liking it though, and its miles better than this! ...
http://www.visit4info.com/advert/The-Big-Cheez-Dipper-Rap-Battle-Laughing-Cow-Cheese-Spread/25194
Comments
Pete Jackson - 07/04/2008
Bloody love this.
JOE STATON - 07/04/2008
hmmmm
Richard Hayter - 08/04/2008
Shizzle.
James Mott - 08/04/2008
Nice nice... Im glad my Mother never told me i should eat Pot Noodle...
Gellan Watt - 08/04/2008
That's the bizzle.
Cassette - 08/04/2008
for sheezy
Andy Knell - 09/04/2008
Oh dear, no insight, put the pan down for any noodle, soup instant meal that's on the shelf these days, its like my dad made an ad for it
Pete Jackson - 09/04/2008
Good Insight - As you've said, 'put the pan down' is inherent in any instant meal. Pot Noodle are trying to own it. And why not.
Phil Hickes - 09/04/2008
Do you imagine yourself as a young Al Pacino Clarice?
Andy Knell - 10/04/2008
Why own 'put the pan down' it doesn't resonate with the target audience, its a 1995 tagline. I'm 13 and I've never picked up a pan in my life anyway, i want something to eat with my lucoszade.
Julian Esposito - 10/04/2008
I wonder if Snoop Dog eats the noodle?
Pete Jackson - 10/04/2008
Fair play. However i'd say that scores of University students living away from home, and young adults with cooking-apathy represent a better target audience than 13 year olds. The two characters in the ad are clearly flatmates.
- 10/04/2008
Woo! Goldie Lookin' Chain parody, which misses the mark by about five years. It's like Lintas ads never died.
Andy Knell - 10/04/2008
cooking-apathy? Its the most monstrous amalgimation of e-numbers ever put together, that costs 89p. Put your foot on a council estate and say cooking apathy. If that's there target audience I think the execution is still too ry hard, and it feels like my dad trying to be cool, and its a total smirnoff 'toffs in the hood' rip-off.
Cara Swindell - 10/04/2008
Not exactly 'creative' is it? It is pretty old hat, Ali G, Goldie Lookin' Chain etc etc blah blah.
Sean Murricane - 10/04/2008
Indeed, GLC, sub-standard Flight of the Conchords... not bad, but not half as funny as the professionals...
stephen rand - 10/04/2008
For the love of god I think you lot have just disappeared up you own collective arses - teenagers will find it funny, who gives a crap about 'insight', 'Goldie Lookin' Chain' and all the other crap you want to puke up from your youth. Get over it - they've made a good ad and you ridiculous buffoons can't touch it because you're shooting pack shots for Halfords mono press ads.
Under Employed - 10/04/2008
Stephen, are you getting enough at the moment? You seem a bit angsty.
Under Employed - 10/04/2008
it's ok (the ad, that is), but not a patch on Mother's old stuff for SuperNoodles.
Pete Jackson - 11/04/2008
Eh!? Apathy (noun): a lack of interest. I.e. in this context - a lack of interest in cooking. Not quite sure where E-numbers and coucil estates came from?? I do agree however that the execution has been done to dust; doesn't stop me liking it though, and its miles better than this! ... http://www.visit4info.com/advert/The-Big-Cheez-Dipper-Rap-Battle-Laughing-Cow-Cheese-Spread/25194