After months of online chatter, Fallon's Sony "foam city" ad has been released, pushing the latest Handycam and Cybershot ranges.
The campaign sees downtown Miami flooded with 460m litres of foam by a machine that generates over 2m litres of foam every minute.
The ad broke today in Europe, but will not appear on UK TV screens until May 1.
Comments
A DIAZ - 14/04/2008
Amazing - what will they do next? I think it's going to be lazerbeams.
Absolutely superb. Great music, great capture of emotion and time. Beautiful, good work Fallon.
Like it, its like balls but with errr foam.
it is like balls. but i think it's a progression. love the way the wind lobws the foam and the interaction from folk in it etc...
beautiful!
where do these people get their ideas from? amazing, as I say
Wow. It's absolutely magical. Bags of the smile factor. As a creative I wish I'd written it, as a consumer I wish I was there, covered in bubbles. That's some achievement by Fallon to keep the idea moving in this way. 10/10.
Are you lot being ironic? If so, it's lost on me. This is exactly the same ideas as the superb "balls", just done with different stuff, in a different city. Doesn't feel like Sony getting it's money's worth, there. Yes, it's a lovely film, but surely a new idea is necessary?
i think it is a different kind of idea - it's about people capturing their own images and presumably posting them on the web?
Damn, it's good. Way better than 'paint' and 'bunnies'. Lovely.
Completely underwhelmed. Same concept as paint and bunnies but with foam. And it's been done before in film. They are running out of ideas on how to push this campaign forward.
I agree with Mark. It's not as clever as people here seem to think it is.
It reminds me of a foam party at a nightclub I went to on the Greek island of Kos many many years ago. The music was a bit different though.
I don't think it's better the bunnies... I loved that. Big time. But it's better than paint, and this isn't about colour - it's about having fun!!!
I want to love it but it doesn't grab me like the others. It's pretty hard to top the balls one though.
Almost as good as the gobsmackingly lovely 'Balls', a lot better than 'Paint' waaaay better than 'Bunnies'. Good work says the Bearded Prophet, (who's a heck of a difficult man to please.) : http://digitalagency.typepad.com/digitalagency/2008/03/24-hours-with.html
It's Fallon - therefore it must be good
It's the Emperor's new clothes - so they must be beautiful
Don't see the fuss, personally...
I think it is beautifully shot and the music makes it sentimental -working well with selling cameras. But they should try a different formula next time.
dull, boring, barely connected to the product, style of substance, a rip off of their own work, I could go on....
i like it, no it's not that different to the others in terms of formula but still, when you compare it to alot of other advertising out there, it trumps the pants off a lot of them. it's equally impressive that they are able to pull these ads off, an idea is one thing, executing it is another.
oh and scott - it's 'style over substance'
Why does it have to be 'clever'? Yes its the same kind of idea but it works, people like it and its fun. People are actually looking forward to the next ad and actively seeking it out - now thats an acievement when most adverts these days are getting fast fowarded past and ignored.
Beautifully shot - consistent with the brand & advert series they're building, music is a little so-so, but one small niggle doesn't detract. Lovely - can't wait to see a high def version.
There are people and there is foam.
Meh.
ok, so now they are bringing cameras to the people, have they already brought colour and music...
but why there are always loads of little pieces moving chaotically? balls, paint, play-doh, music pieces (all right, here is an order) and now foam. the only ads that didnt follow this scheme were 'gps like no other' (press ads).
on the one hand it is boring for us, people who expect something more from such great agency.
but on the other hand (from point of view of the consumer) this scheme (strategy) fosters a brand recognition.
so???
bunnies were better.
Comments
Julian Esposito - 14/04/2008
love it.
A DIAZ - 14/04/2008
Amazing - what will they do next? I think it's going to be lazerbeams.
Carl Martin - 14/04/2008
Absolutely superb. Great music, great capture of emotion and time. Beautiful, good work Fallon.
Gordon Macmillan - 14/04/2008
Like it, its like balls but with errr foam.
Graeme Longstaff - 14/04/2008
it is like balls. but i think it's a progression. love the way the wind lobws the foam and the interaction from folk in it etc... beautiful!
Jeremy Lee - 14/04/2008
where do these people get their ideas from? amazing, as I say
Gellan Watt - 14/04/2008
Wow. It's absolutely magical. Bags of the smile factor. As a creative I wish I'd written it, as a consumer I wish I was there, covered in bubbles. That's some achievement by Fallon to keep the idea moving in this way. 10/10.
Anna Carpen - 14/04/2008
I love this
Richard Hayter - 14/04/2008
Are you lot being ironic? If so, it's lost on me. This is exactly the same ideas as the superb "balls", just done with different stuff, in a different city. Doesn't feel like Sony getting it's money's worth, there. Yes, it's a lovely film, but surely a new idea is necessary?
Jonathan Rigby - 14/04/2008
i think it is a different kind of idea - it's about people capturing their own images and presumably posting them on the web?
N CHRISTIE - 14/04/2008
Damn, it's good. Way better than 'paint' and 'bunnies'. Lovely.
Mark Smith - 15/04/2008
Completely underwhelmed. Same concept as paint and bunnies but with foam. And it's been done before in film. They are running out of ideas on how to push this campaign forward.
B Agotcha - 15/04/2008
I agree with Mark. It's not as clever as people here seem to think it is.
Darren Davidson - 15/04/2008
It reminds me of a foam party at a nightclub I went to on the Greek island of Kos many many years ago. The music was a bit different though.
Gellan Watt - 15/04/2008
I don't think it's better the bunnies... I loved that. Big time. But it's better than paint, and this isn't about colour - it's about having fun!!!
Alex Goldberg - 16/04/2008
I want to love it but it doesn't grab me like the others. It's pretty hard to top the balls one though.
danzalicious - 17/04/2008
Mike Coulter - 17/04/2008
Almost as good as the gobsmackingly lovely 'Balls', a lot better than 'Paint' waaaay better than 'Bunnies'. Good work says the Bearded Prophet, (who's a heck of a difficult man to please.) : http://digitalagency.typepad.com/digitalagency/2008/03/24-hours-with.html
Andrew Payne - 17/04/2008
It's Fallon - therefore it must be good It's the Emperor's new clothes - so they must be beautiful Don't see the fuss, personally...
Cara Swindell - 17/04/2008
I think it is beautifully shot and the music makes it sentimental -working well with selling cameras. But they should try a different formula next time.
Scott Needham - 17/04/2008
dull, boring, barely connected to the product, style of substance, a rip off of their own work, I could go on....
alex parr - 17/04/2008
i like it, no it's not that different to the others in terms of formula but still, when you compare it to alot of other advertising out there, it trumps the pants off a lot of them. it's equally impressive that they are able to pull these ads off, an idea is one thing, executing it is another. oh and scott - it's 'style over substance'
Louisa Warren - 17/04/2008
Why does it have to be 'clever'? Yes its the same kind of idea but it works, people like it and its fun. People are actually looking forward to the next ad and actively seeking it out - now thats an acievement when most adverts these days are getting fast fowarded past and ignored.
Philippa Mathers - 17/04/2008
Brilliant
Sean Murricane - 17/04/2008
Beautifully shot - consistent with the brand & advert series they're building, music is a little so-so, but one small niggle doesn't detract. Lovely - can't wait to see a high def version.
ronnie blogsville - 17/04/2008
Geek.
Richard Hayter - 17/04/2008
Hooray for Blogsville.
Nicki Rose - 18/04/2008
There are people and there is foam. Meh.
voitek kowalik - 18/04/2008
ok, so now they are bringing cameras to the people, have they already brought colour and music... but why there are always loads of little pieces moving chaotically? balls, paint, play-doh, music pieces (all right, here is an order) and now foam. the only ads that didnt follow this scheme were 'gps like no other' (press ads). on the one hand it is boring for us, people who expect something more from such great agency. but on the other hand (from point of view of the consumer) this scheme (strategy) fosters a brand recognition. so??? bunnies were better.