Pot Noodle 'I wish' by Mother
Pot Noodle will officially launch its new "Pot Noodle says..." marketing campaign on terrestrial television this week with a parody of the 1980s power-ballad.
The ad will make its debut on ITV during the half time interval of the Champions League semi final clash between Liverpool and Chelsea.
The 60-second spot features fictional musical duo, Steve and Digger, who become sentimental and romantic as they wonder why the women they love can't be more like a Pot Noodle snack -- quick and simple.
The "Pot Noodle Says..." campaign was first introduced earlier this month on satellite channels, featuring Digger and Steve performing the 'Moussaka Rap'.
The power ballad is one of several versions directed by Taika Waititi, director of New Zealand undergound comedy hit 'Eagle Vs Shark', which will be released over the course of the year.
- Duration:
- 110
-
- First Aired:
- 22-Apr-08
-
- Media:
- Television
-
- Country:
- United Kingdom
-
- Agency:
- Mother
-
- Client:
- Pot Noodle
-
Comments
I cant say i like it, but I see it working during half time in a massive game for both Liverpool and Chelsea. Still like their welsh miners advert over this current one.
It's funny. It's not my bag, but I can see it getting a lot of water-cooler time. And I feel like singing too. ARGH!
Maybe I'm getting too old for Pot Noodle ads, but I think this is pretty poor. I don't know who these guys are and I don't know why they're being >quite< so sexist (blimey, I sound really po-faced there, don't I? Sorry.) 'Miners' was brilliant and 'Slag of all snacks' was genius.
Made me feel really cringey.
My twenty-something male flatmates think its brilliant.
Did you all have a pajama party and discuss it?
100% of better than "Mousakka Rap" - a move in the right direction. More Gavin & Stacey than Goldie Lookin Chain.
damn - I love it. really fresh. massive standout. slightly misogynistic but I guess so are many potential buyers (poor justification I know but Mother aren't briefed to change the attitudes of socially inept teenage boys)
In the same vein as Coke Zero - appealing to FHM generation misogynists
I don't whether I love it or hate it, isn't that another snack? No question about stand out but it's a little bit 'girls draped over cars at the Motorshow' for me; the women in bed covered in Noodles is a bit cringe making. But hey, I'm nearly 40 and gave up the Pot sometime ago - this certainly doesn't tempt me back.
Er no phil, we were watching the footie and having a few beers in a really manly fashion when it came on. Watch ur lip.
yep, much better than mousakka rap, and more in line with the brand's irreverent personality
- 1 Star
- 2 Stars
- 3 Stars
- 4 Stars
- 5 Stars
- 1 Star
- 2 Stars
- 3 Stars
- 4 Stars
- 5 Stars
Client
Pot Noodle
Agency
Mother
Media agency
MindShare
Media planner
James Hart
Production company
Hungryman
Director
Taika Waititi
Comments
Julian Esposito - 22/04/2008
I cant say i like it, but I see it working during half time in a massive game for both Liverpool and Chelsea. Still like their welsh miners advert over this current one.
Gellan Watt - 22/04/2008
It's funny. It's not my bag, but I can see it getting a lot of water-cooler time. And I feel like singing too. ARGH!
Richard Hayter - 23/04/2008
Maybe I'm getting too old for Pot Noodle ads, but I think this is pretty poor. I don't know who these guys are and I don't know why they're being >quite< so sexist (blimey, I sound really po-faced there, don't I? Sorry.) 'Miners' was brilliant and 'Slag of all snacks' was genius.
pixie x - 23/04/2008
Made me feel really cringey.
Emilien Anglada - 23/04/2008
WTF?
ronnie blogsville - 24/04/2008
My twenty-something male flatmates think its brilliant.
Phil Hickes - 24/04/2008
Did you all have a pajama party and discuss it?
Sean Murricane - 24/04/2008
100% of better than "Mousakka Rap" - a move in the right direction. More Gavin & Stacey than Goldie Lookin Chain.
johnny rambleton - 24/04/2008
damn - I love it. really fresh. massive standout. slightly misogynistic but I guess so are many potential buyers (poor justification I know but Mother aren't briefed to change the attitudes of socially inept teenage boys)
George Foster - 24/04/2008
In the same vein as Coke Zero - appealing to FHM generation misogynists
Giles Robertson - 24/04/2008
I don't whether I love it or hate it, isn't that another snack? No question about stand out but it's a little bit 'girls draped over cars at the Motorshow' for me; the women in bed covered in Noodles is a bit cringe making. But hey, I'm nearly 40 and gave up the Pot sometime ago - this certainly doesn't tempt me back.
ronnie blogsville - 25/04/2008
Er no phil, we were watching the footie and having a few beers in a really manly fashion when it came on. Watch ur lip.
Phil Hickes - 25/04/2008
:-)
Andy Knell - 05/05/2008
yep, much better than mousakka rap, and more in line with the brand's irreverent personality