Changing Faces 'face equality' by DDB London
DDB London has created this ad for charity Changing Faces to raise the profile of the issue of facial disfigurement.
The camera travels with a girl with a facial disfigurement showing how a variety of people react to her on her journey to work.
At the end of the ad her face is revealed and she says: "You might not notice what you are doing, but I do".
The ad was shot on 35mm film to give a cinematic, warm quality to the observational style.
- Duration:
- 70
- First Aired:
- 16-May-08
- Media:
- Television
- Country:
- United Kingdom
- Agency:
- DDB London
- Client:
- Changing Faces
Rating
Credits
Client
Changing Faces
Agency
DDB London
Creatives
Jonathan Meatyard
Darren O'Beirne
Director
Tom Connolly
Producer
Peter McMillan
Production company
Feel Films
Post-production
Framestore
Changing Faces
Agency
DDB London
Creatives
Jonathan Meatyard
Darren O'Beirne
Director
Tom Connolly
Producer
Peter McMillan
Production company
Feel Films
Post-production
Framestore
Jobs
- Marketing Manager
- c £28,000 + generous benefits
- Account Manager
- Group Communications Manager
- £40000-£41000
- Marketing Executive
- £25000-£25000
Comments
Ricky Harewood - 19/05/2008
www.changingfaces.org.uk
Mark Smith - 19/05/2008
Great ad. Does a briliant job of showing how cruel and thoughtless the public is.
Julian Esposito - 19/05/2008
I agree with Mark, well exicuted and highlights the issue at hand very well.
Phil Hickes - 19/05/2008
It's not cruel and thoughtless is it? It's just human nature.
Phil Hickes - 19/05/2008
I love the way you refer to 'the public' like you're the Queen or something.
Mark Smith - 20/05/2008
We are not amused
Briony Small - 20/05/2008
Nice ad. I like the way its doesn't have to be all gritty and dark, like most charity ads. Yet it still gets the point in a really compelling way.
Gellan Watt - 20/05/2008
I think it's a good ad, well executed. Very thoughtful. Away from a mac and in the comfort of my own home, I think it would have really hit me hard.
Under Employed - 21/05/2008
but the chances of seeing it on telly in the comfort of your own home are next to nil ... i'm guessing this is yet another nice charity ad with a miniscule media budget.
Alex Goldberg - 21/05/2008
Good ad. Great execution.