Trident 'mess with your head' by JWT London

JWT has created the second ad in Trident chewing gum's "Mess with your head" campaign.

The 20-second spot, for Trident Splash, constructs a metaphor for the experience of chewing Trident gum.

It features a gum-chewing young woman in an airport queue, whose mind takes her to an imaginary world where she experiences a surreal adventure with synchronised swimmers, a performing sea-lion and a spacehopper ride through a fifties B movie set.

She jolts back to reality as her spacehopper explodes, squirting green liquid all over the screen.

The ad closes with the campaign endline: "Mess with your head".

Duration:

20

 

First Aired:

19-May-08

 

Media:

Television

 

Country:

United Kingdom

 

Agency:

JWT London

 

Client:

Trident

 

Creative Director:

Greg Martin and Mike McKenna

 

Comments

 

Richard Hayter - 20/05/2008

Feels like it got edited down rather hastily. Good casting, though.

 

 

april feeney - 21/05/2008

Very dull and well trodden visual execution...nil pointe

 

 

Alex Goldberg - 21/05/2008

Hot chick...I'm sold. I'll take 12.

 

 

joe woollen - 21/05/2008

I like this "mess with your head" concept, but 20 seconds doesn't match the creative need - "I feel like saying what just happened". Look forward to seeing a full length version online perhaps???

 

 

Emma Huismans - 21/05/2008

I think 20 seconds suits it, it gets across the idea of a splash of flavour - a short sharp burst. Though it does leave you wanting more.

 

 

Alison Burns - 21/05/2008

its brilliant. Make some more.

 

 

Darren Davidson - 21/05/2008

I like it. Bravo!

 

 

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