Honda 'drop' by Wieden & Kennedy
Wieden & Kennedy Tokyo has created its first work for Honda Asia and Oceania since its appointment in February.
The ad aims to demonstrate how Honda's i-Vtec engine combusts every drop of fuel as fully as possible depending on the driving needs.
It begins by showing a single drop of fuel suspended within an engine cylinder. Then a series of drops of fuel combust within the cylinder, which are revealed to be propelling the car forward.
- Duration:
- 90
- First Aired:
- 24-May-08
- Media:
- Television
- Agency:
- Wieden & Kennedy
- Client:
- Honda
Rating
Credits
Client
Honda
Agency
Wieden & Kennedy Tokyo and London
Copywriter
Michael Russoff
Caroline Pay
Art director
Michael Russoff
Caroline Pay
Production company
RSA Films
Director
Jake Scott
Editor
Adam Rutt, Final Cut
Post-production
MPC London
Audio post -production
Wave
Honda
Agency
Wieden & Kennedy Tokyo and London
Copywriter
Michael Russoff
Caroline Pay
Art director
Michael Russoff
Caroline Pay
Production company
RSA Films
Director
Jake Scott
Editor
Adam Rutt, Final Cut
Post-production
MPC London
Audio post -production
Wave
Comments
Richard Hayter - 23/05/2008
Memerising, if a little dull. Kind of expected it to build to a bit more of a climax half way though.
Julian Esposito - 27/05/2008
Probably fractionaly too long for the style in which the advert has been produced. Though keeps that honda feel factor.
Andy Knell - 27/05/2008
great thought , boring ad
Gellan Watt - 27/05/2008
I went into a daze! Mesmerising indeed Mr. H. Lovely production - lovely treatment - but yup too long. Lovely idea though - same VO from cog too.... I like the wink back to it.
Audio Android - 06/06/2008
Yes - the fine line between the brand message of Honda simplicity and blandness is being tread here. The music track is a lovely idea & works logically towards pack shot, but I wonder if it's just too simple, it *sounds under developed. - Overall, I feel like I've just taken an unhealthy dose of morphine.