Ann Summers 'will he or won't he?' by Cowan Group
Ann Summers has released a racy viral ad to coincide with the big screen version of 'Sex and the City', which hits cinemas this week.
In the viral, a woman lounges on a bed in various styles of lingerie sold by the retailer. Each time she appears to be optimistically waiting for her boyfriend to pop the big question, but each time she is disappointed.
On one visit, he is carrying diamond cufflinks, on another flowers for his mother.
Finally, she produces a large pink vibrator and the words "why not take him up the aisle" appear on screen.
It was created by the Cowan Group, which submitted the idea via the 'Viral Academy', overseen by Good Stuff. The Cowan Group video was chosen from ideas submitted by 39 other agencies.
- Duration:
- 170
- First Aired:
- 28-May-08
- Media:
- Digital
- Country:
- United Kingdom
- Agency:
- Cowan Group
- Client:
- Ann Summers
- Creative Director:
- Darren Shea
Rating
Credits
Client
Ann Summers
Agency
Cowan Group
Creative director
Darren Shea
Jobs
- Marketing Manager
- c £28,000 + generous benefits
- Account Manager
- Group Communications Manager
- £40000-£41000
- Marketing Executive
- £25000-£25000
Comments
Richard Hayter - 28/05/2008
Jesus, that's frightening!
TIM HARVEY - 28/05/2008
brilliant!
Julian Esposito - 28/05/2008
The guy is a idiot.
Ricky Harewood - 28/05/2008
Loved this one so much I watched it 4 times...
Ricky Harewood - 28/05/2008
Cant think why.... must of been the music... haha
Nuts n Seeds - 28/05/2008
The viral that the word 'crass' was invented for.
Craig Miller - 28/05/2008
Ricky you sly old dog! I do agree with you pal- it has woken me up for sure!
Awalla Fa'Shagba - 28/05/2008
yikers she doesn't have any clothes on and what's that pink stick for?
Rich Henman - 28/05/2008
Hey Julian... "The guy is a idiot"... shouldn't that be "the guy is AN idiot"? Idiot! Great viral, sending this bad boy on to everyone I know...
Elliot Messenger - 29/05/2008
Bloody brilliant, fantastic!! Wonder what the ASA will have to say, I hope this one gets through!!
Andy Knell - 29/05/2008
Great idea, shit execution, boring camera work and wooden acting, good idea though,
Graham Pugh - 29/05/2008
Insultingly patronising and as painfully eyewatering to watch as the real-life 'product placement' would be. Viral shouldn't be a euphemism for bad ad.
Alex Goldberg - 29/05/2008
This ad is shit. Crap execution. Still not clear what it means. He's not proposing or ravaging her, so she assumes he's a closet-homo?
Drew Forsyth - 29/05/2008
Really bad. A small budget is not excuse for a bad idea.
Nuts n Seeds - 29/05/2008
To the 'bloody brilliants' - some advice. 1.) Pull up trousers 2.) Cancel subscription to Nuts 3.) Get out more
Andrew Harrison - 29/05/2008
filth...and not very good filth.
ronnie blogsville - 29/05/2008
She is fit though.