Booktrust 'dads' by Kitcatt Nohr Alexander Shaw

Independent charity Booktrust is launching a TV campaign to encourage fathers to read to their young children and to raise awareness of its free book-gifting programme, called Bookstart.

This 30-second animated spot shows a father picking up his son and taking a book with him for them to read on the bus together.

The book transports them into space on a rocket where they meet aliens before returning home in time for tea.

The ad ends with a call for fathers to text free from their mobile to receive a free storybook and information about where to collect other free books.

Duration:

70

 

First Aired:

11-Jun-08

 

Media:

Television

 

Country:

United Kingdom

 

Agency:

Kitcatt Nohr Alexander Shaw

 

Client:

Booktrust

 

Comments

 

Stuart Morrison - 16/06/2008

test

 

 

 

Julian Esposito - 26/06/2008

Have to say I like it, playful in the right way in that it could appeal to both children and parents alike.

 

 

 

Audio Android - 26/06/2008

Very good. Should communicate in the right way to the right people. Concise, as well.

 

 

 

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