Orange 'I am' by Fallon

NEWS: Fallon unveils Orange 'I am' TV spot

First Aired:
03-Jul-08
 
Media:
Television
 
Country:
United Kingdom
 
Agency:
Fallon
 
Client:
Orange
 
Creative Director:
Noam Murro
 
 

Comments

ormiston groove

ormiston groove - 03/07/2008

I am a turkey

 
 
martin beswick

martin beswick - 03/07/2008

i am turkey of the week,

 
 
Heather DeLand

Heather DeLand - 03/07/2008

I am the walrus

 
 
Richard Hayter

Richard Hayter - 03/07/2008

I am a bit boring and suffer under exactly the same strategy as O2.

 
 
Alan Kittle

Alan Kittle - 03/07/2008

I am speaking to nobody and looking a little like Professor X's Cerebro moments...

 
 
Audio Android

Audio Android - 03/07/2008

gay

 
 
Richard Hayter

Richard Hayter - 03/07/2008

Congratulations on coming out, Audio. That is what you mean, isn't it?

 
 
ronnie blogsville

ronnie blogsville - 04/07/2008

I am replacing an iconic endline with a generic, already-been-and-being-used one.

 
 
ormiston groove

ormiston groove - 04/07/2008

I am going to be up for review by the end of the year

 
 
Richard Hayter

Richard Hayter - 04/07/2008

I am the new Marketing Director of Orange changing anything that was approved by my predecessor.

 
 
Gordon Macmillan

Gordon Macmillan - 04/07/2008

I am not an orange customer. Okay, moving on.

 
 
James Walters

James Walters - 04/07/2008

I am the one and only! Yeah, that's right I'm Chesney Hawks and I am really annoying.

 
 
Jeremy Lee

Jeremy Lee - 04/07/2008

I am more than just a turkey; I am an oven-ready bird.

 
 
Alex Goldberg

Alex Goldberg - 04/07/2008

I am going to go and watch a white labrador drink a vanilla milkshake, because that would be more exciting than this.

 
 
Colin Marrs

Colin Marrs - 05/07/2008

I am still shaking after the music at the end brought on a Tubular Bells flashback.

 
 
Mackenziehead

Mackenziehead - 06/07/2008

I am remembering the Prudential ad from 15 years ago and the Standard Life campaign from 5 years ago,  and wondering when I can cancel my Orange account - this is really terrible! What a disappointment - great brand - great agency but this is very weak - it's like something a planner would produce to illustrate a fairly interesting consumer insight, but as a campaign it doesn't work

 
 
Leon Robbins

Leon Robbins - 07/07/2008

I don't think the emotional appeal will work...

 
 
Mark Smith

Mark Smith - 07/07/2008

I am obvioulsy in the minority (or too emotional) because it did the trick for me. I'd certainly take it over a smiling house any day of the week.

 
 
MARTIN GREENBANK

MARTIN GREENBANK - 07/07/2008

I am thinking 60" commercials with 10" of content add little to the brand's positioning.

 
 
Dave Rogers

Dave Rogers - 07/07/2008

Finally - an ad for a telecoms firm that actually shows how people relate to other people, rather than fluffy bunnies, giant bubbles and other nonsense. call me old fashioned, but i quite like it.

 
 
Feroze Engineer

Feroze Engineer - 07/07/2008

the strategy could work with a more interesting creative. currently its just too boring to break the clutter.

 
 
emily wright

emily wright - 08/07/2008

Thought this was by the national blood service asking us to give blood until end frame

 
 

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Credits

Agency Producer
Tracy Stokes
Production Company
Independent
Director
Noam Murro
Producer
Jay Veal
Executive Producer
Richard Packer
Director of Photographer
Toby Irwin
Editor
Russell Icke
Post-production
Framestore
Audio post-production
Grand Central
Media Agency
Initiative

 

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