Industry Trust for IP Awareness 'knock-off Nigel' by Sell! Sell!
An illegal dowloader is turned into a social outcast by his colleagues in this spot for the Industry Trust for IP Awareness.
- First Aired:
- 04-Jul-08
- Media:
- Television
- Country:
- United Kingdom
- Agency:
- Sell! Sell!
- Client:
- Industry Trust for IP Awareness
- Creative Director:
- Steve Reeves
Rating
Credits
Project
Knock-Off Nigel
Client
Liz Bales, Director General. Industry Trust for IP Awareness
Brief
Copyright theft is socially unacceptable
Agency
Sell! Sell!
Writer
Sell! Sell!
Art Director
Sell! Sell!
Planner
Sell! Sell!
Media Agency
Carat
Production Company
Another Film Company
Director
Steve Reeves
Post-Production
Rushes
Audio
Envy
Exposure
National
TV/Satellite/Online.
Air date
7th July 2008
Jobs
- Interactive Services Managers
- £35,464 - £43,273
- Digital Manager
- £35000-£40000
- Head of Copy
- £45,000-£60,000
- Marketing Manager
- Competitive with benefits
Comments
Phil Hickes - 07/07/2008
I don't buy the strategy. Someone offers you a pirate DVD or whatever in the pub, you're not going to say "no thanks, I'm afraid of being ostracised by my peers."
Richard Hayter - 07/07/2008
Would have been funny if Will Ferrel had done it. But he didn't.
Julian Esposito - 09/07/2008
I know a Nigel and he doesnt download films......or does he?? The plot thickens
Niall Kitching - 14/08/2008
Probably one of the worst concepts I have ever seen. This has caused massive negative feeling from the public and has probably done more damage than good for the anti-copyright theft cause.