International Olympic Committee 'heroes' by United

United has released a dramatic new TV spot to promote the Olympic Games.

First Aired:
07-Jul-08
 
Media:
Television
 
Country:
United Kingdom
 
Agency:
United
 
Client:
International Olympic Committee
 
Creative Director:
Carlos Alija
 
 

Comments

Richard Hayter

Richard Hayter - 07/07/2008

The Invincible Man – didn't he just get beaten? I hope this script is better in Spanish, because in English it's clunky and in places just plain weird.

 
 
Marcus Marritt

Marcus Marritt - 08/07/2008

Not a fan myself, pure big budget rubbish

 
 
Audio Android

Audio Android - 08/07/2008

Shiny but Shallow. 

Cinematic but Cliche'd.

Glorious but Gumpff.

Heroic but Hardly.
 

 
 

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Credits

Project
Heroes
Client
Melinda May, director, marketing strategy, International Olympic Committee
Creative agency
Sra Rushmore (United)
Executive creative director
Miguel G. Vizcaíno
Creative director
Carlos Alija
Art Director
Jesús Morilla
Planner
Laura Sampedro
Account Team
Clemente Manzano, Carlos Solchaga, Rocío Cáceres
Production agency
Paul Severn (Central Producers)
Production company
Central Producers

 

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