Carling 'ipint' iphone application by Beattie McGuinness Bungay
Beattie McGuinness Bungay has created an application for the iPhone that enables users to drink a virtual pint of Carling.
The application, which is one of the most popular free application's available for download on the iphone, invites users to play a ‘barslide game' in order to win the virtual pint.
- First Aired:
- 16-Jul-08
- Media:
- Digital
- Country:
- United Kingdom
- Agency:
- Beattie McGuinness Bungay
- Client:
- Nicola Young, Director of Marketing Communications, Coors Brewers
- Creative Director:
- Dom Martin
Rating
Credits
Project name Carling iPint
Brief To use the high profile of the iPhone to create innovative Carling-branded social currency for groups of mates down the pub on a Friday night.
Planner Nick Stewart
Media agency n/a
Media planner n/a
Media spend n/a
Designer Martin Buckwell and Illusion Labs.
Exposure iTunes - iPint is currently is the most downloaded free application in the world.
Jobs
- Marketing Manager
- c £28,000 + generous benefits
- Account Manager
- Group Communications Manager
- £40000-£41000
- Marketing Executive
- £25000-£25000
Comments
Richard Hayter - 17/07/2008
That's a bit of a giggle. And rather clever. Don't know if it will sell much lager, but never mind, it's good PR.
Audio Android - 17/07/2008
erm, yeah - refreshing ! Leaves me a little dry tho ;-)
Alex Goldberg - 17/07/2008
That's cool.
Ben Wade - 17/07/2008
So simple it hurts
Jonathan Rigby - 17/07/2008
genius. it'll be ridiculously popular. advertising?/content?/idea?/promotion? - the distinction is becoming as blurry as a night on Artois
Vernon Molestrangler - 18/07/2008
Why no sound?
Gellan Watt - 19/07/2008
Absolutely fantastic. The must have viral for all iPhone owners. BMB are so hot right now.
ronnie blogsville - 21/07/2008
Are you Ed Morris in disguise?
Matthew Bennett - 22/07/2008
http://www.youtube.com/watch?v=A3MfQIswl3k
Jane Moore - 23/07/2008
Haha, love it! Very clever piece of work but I can see that there are going to be alot of not so good copys coming the Ipod way...I hope I'm wrong
Gellan Watt - 23/07/2008
Yeah that guy, he always copies my ideas... (yeah right)!