Metropolitan Police 'anti-knife crime' by Miles Calcraft Briginshaw Duffy
Miles Calcraft Briginshaw Duffy has created the latest in a string of anti-knife crime ads, aimed at discouraging young Londoners from carrying knives.
MCBD releases hard-hitting knife crime ad
- First Aired:
- 03-Sep-08
- Media:
- Television
- Country:
- United Kingdom
- Agency:
- Miles Calcraft Briginshaw Duffy
- Client:
- Metropolitan Police
- Creative Director:
- James Griffiths
Rating
Credits
Project
Anti-Knife Crime
Client
Kirsten Ross, campaign manager, Metropolitan Police Service
Brief
Communicate the severe and wide-reaching consequences of carrying and using a knife
Creative agency
Miles Calcraft Briginshaw Duffy
Writer
Nick Bird
Art Director
Lee Smith
Planner
Andy Nairn
Media Agency
Mediacom
Media Planner
Duncan Snowden
Production company
Moxie Pictures
Director
James Griffiths
Editor
Art Jones at Speade
Post-production
The Mill
Sound
Wave
Exposure
Music TV, Kiss and Choice radio stations, youth online, schools posters, flyers, London ambient events
Jobs
- Marketing Manager
- c £28,000 + generous benefits
- Account Manager
- Group Communications Manager
- £40000-£41000
- Marketing Executive
- £25000-£25000
Comments
Richard Hayter - 03/09/2008
Well shot, well cast, well acted and a decent idea. Pity it won't make any difference to this terrible social problem.
Martin Bush - 04/09/2008
Beautifully shot with a very well constructed narrative, from the girlfriends initial, dramatic reaction to his final moment of realisation. To ask an ad to solve this country's knife problem is a tall order but this film makes a very credible attempt. I like it.
Alex Goldberg - 04/09/2008
Really cool. Strong message and well delivered.
Sean Murricane - 04/09/2008
Another fantastically powerful ad, but I don wonder who the target audience is and what effect it can have...
Ricky Harewood - 05/09/2008
Wasn’t too sure at the beginning but very powerful ending!! But as Richard says shame it wont make any difference to the real problem… Leave ya knifes @ home kids....
William Fowler - 09/09/2008
The last thing urban teenagers need to be given is the impression that they are living in a beautifully shot, gritty urban gangster flick. They should have thought harder about this.