Amnesty International 'sleepwalking' by Stink
DarkFibre has created this ad for Amnesty International's campaign against the Government's plans to extend detention without charge to 42 days.
Voiced by Christopher Eccleston, the spot features people sleepwalking in a zombie-like state towards a prison. It warns people that they may be sleepwalking into an assault on their basic human rights.
It ends by calling on people to sign Amnesty's petition urging MPs to oppose the 42-day proposal.
- First Aired:
- 13-Oct-08
- Media:
- Television
- Country:
- United Kingdom
- Agency:
- Stink
- Client:
- Amnesty International
- Creative Director:
- Blake Powell
Rating
Credits
Client:
Amnesty International
Agency:
Stink
Directors:
DarkFibre
Creative director:
Blake Powell
Production company:
Stink
Producer:
Anna Smith
Music:
The Orb
Post production:
The Moving Picture Company
Sound:
Wave
Comments
Nikki Sandison - 13/10/2008
A powerful ad that gets the message across.
Hollie Newton - 13/10/2008
I like the idea, but I wonder if it would have been more powerful if we'd seen their reactions when they woke up?
Audio Android - 13/10/2008
Excellent. Great visuals, Great sound - Really expresses the mood well.
Phil Hickes - 14/10/2008
"Home Secretary Jacqui Smith has told MPs that plans to extend terror detention to 42 days will be dropped from the Counter-Terrorism Bill." No need to run it now.
Nikki Sandison - 14/10/2008
But the Government has said that the 42 days plan could be re-introduced in the future. Amnesty said: "Plans to extend detention without charge should be abandoned once and for all. We don't want them returning under a new guise - not next month, not next year."
Phil Hickes - 14/10/2008
Fair enough, I stand corrected.