TfL 'whodunnit' by WCRS
Transport for London has released a sequel to its "moonwalking bear" ad, featuring a "whodunnit?" mystery.
- First Aired:
- 05-Nov-08
- Media:
- Television
- Country:
- United Kingdom
- Agency:
- WCRS
- Client:
- Transport for London
- Creative Director:
- Chris Palmer
Rating
Credits
Project
Whodunnit?
Client
Chris MacLeod, head of group marcoms; Nigel Hanlon, group marketing manager, Transport for London
Brief
Make drivers aware how easy it is to miss cyclists on the road and make cyclists understand how difficult they are to see
Creative agency
WCRS
Director
Chris Palmer
Writer
Tom Spicer
Art director
Kit Dayaram
Planners
Giselle Okin, Laurence Parkes
Media agency
Mediaedge:cia
Media planner
Lisa Inglis
Production company
Gorgeous
Editor
Paul Watts, The Quarry
Post-production
The Mill
Exposure
Viral/online, online advertising, print, cinema
Comments
Fergus Adam - 05/11/2008
Account Manager: Jenny Bust
Andy Knell - 06/11/2008
A very ambitious attempt - full marks for producing something original and engaging on this tricky brief.
M S - 10/11/2008
very clever piece of work
peter lynex-hopkins - 11/11/2008
I thought it was going to be a brilliant ad for port or stilton or something. Why don't you just get to the point? The point being look out for cyclists? On yer bike chaps.