DLKW has ditched the all-singing, all-dancing Howard for its latest Halifax ad.
Comments
I loved Howard. And I will miss him. But this is brilliant on so many levels. DLKW I salute you.
Very nice. Good change of direction.
Why couldn't one of them have just used the lift? Poor but better than the old ones.
Nice one boys. For a split second I'm sure I saw Howard straining with a foot on his head in the opening pyramid sequence. Let's hope not.
Hmmmm...this is a bit like a couple of old Halifax ads from the 90s when people formed themselves into house-shaped pyramids. The differences are a) they were customers, not staff and b) this ad is for banking, not for mortgages. Wonder why they're not promoting mortgages anymore...?
Nice for Halifax, i know they did it first but this thing of lots of people making stuff has been done to death.
So sick of 'crowd' ads and the jangly guitar sounds very 2007. Let's move on.
If anyone could get away with still doing crowd ads it would be Halifax. 2007? They've been doing it a lot longer than that i think! Good work.
Would have been better if they'd been singing '"Whistle while we work"
I think that having 50 sales people creating pyramids to get to people sitting on the wrong floor and isn't a very productive way to use your workforce and doesn't send out a good message. I know it's all about the dedication of their staff to ensure good service and that it's just an image but I think those banks should play more on the one-on-one relationship they can dedicate to their customers.
Feels like ive seen it all before...
Well, it starts off dismally with a twee soundtrack and some even more twee images and then it gets worse. But best of all, after God knows how much production budget, we end up with a fiver for being a valued customer. Thanks, but no thanks. I guess Howard is probably dancing on ice - let's face it, the rest of us are. Thin ice.
Who did the "smaller" Kleenex ads with the whale in he fish bowl etc. Now they're really good.
It makes me want to saw my own head off.
Come on you lot.... think about what the brief said. You can picture it, surely? It's a good ad.
Wot a load of bumberclott rass, batty boyz bloodwin stylie shite mon. Never seen so much swine eating boderation in my tired life, innit? Bumberasss Oink.
The idea of a group of individuals co-creating, treated with a light-hearted guitar melody, is all too familiar - orange is one example. Something safe from Halifax.
Does this type of ad sit well in the current climate especially as Halifax have had to be bailed out with our cash anyhow so showing them apparently clambering to give us it back personally I find laughable and distasteful.
Bankers are wankers, innit? Nothing you can do will clean up their image after this stock crash. Maybe an on air crying confessional will work for the yanks but no for the rest of the world. Oink, make me wanna mash up dem batty boyz innit?
£5 a month? Why didn't they save the cash they spent on the production of this ad and put it to good use, like buying large amounts of gold and silver? This could then be sold in 12 months time for possibly 35+% profit and then reinvested and shared out to the customers. Banks should think smarter about what to do with their money in these turbulent times instead of wasting it on twee commercials. that
I'll do you a better ad than this in a day. And it'll be free.
What you need is an idea. Remember ideas? Then you work it out. Then you have an ad. Simple.
I find these enormous changes in direction pretty problematic. To anyone who's paying attention Halifax's message is now completely different to the one they were putting out only a few months ago. So now I'm thinking, 'Oh, you didn't really mean that then, huh? So why should I believe you mean this now?'
Obviously they're banking on the idea that no one's really paying attention, and they're probably right.
Sefton - 02/03/2009
Was bored within the first 10 seconds. Don't like the ''oooh ooooh' lady singing either.
Seems quite apt the Halifax are now promoting pyramid schemes.
Halifax should consider working with young, open minded, diverse people, that could create something truly inspirational. Now I would love to see that ad. Maybe Creative Orchestra could rise to the challenge.
Less pyramid making, more tellers please. I hate lines.
Whatever the banks do right now they get slain for it. Whatever an agency does for its bank, it gets clobbered. It's a tough
one. At least Halifax are making an effort to mend the ways of a whole industry, and if they persist, they will come out on top. I think this could be a 'wait and see' what happens next campaign.
I like the music. It strikes a tone of honesty. That's what tells me there's more to this ad than meets the eye.
Great song by great band...poorly used.
Born Ruffians - Little Garcon
http://www.youtube.com/watch?v=8vU0NQ6hkwg
Glad to hear it but hate to see the banker wankers association
Comments
Gellan Watt - 11/02/2009
I loved Howard. And I will miss him. But this is brilliant on so many levels. DLKW I salute you.
Daniel Brown - 12/02/2009
Very nice. Good change of direction.
Elliott H - 12/02/2009
Why couldn't one of them have just used the lift? Poor but better than the old ones.
Reddick - 12/02/2009
Nice one boys. For a split second I'm sure I saw Howard straining with a foot on his head in the opening pyramid sequence. Let's hope not.
Dominic Mills - 12/02/2009
Hmmmm...this is a bit like a couple of old Halifax ads from the 90s when people formed themselves into house-shaped pyramids. The differences are a) they were customers, not staff and b) this ad is for banking, not for mortgages. Wonder why they're not promoting mortgages anymore...?
Andrew Chapman - 12/02/2009
Nice for Halifax, i know they did it first but this thing of lots of people making stuff has been done to death.
Richard Hayter - 13/02/2009
So sick of 'crowd' ads and the jangly guitar sounds very 2007. Let's move on.
Daniel Brown - 13/02/2009
If anyone could get away with still doing crowd ads it would be Halifax. 2007? They've been doing it a lot longer than that i think! Good work.
Andy Knell - 16/02/2009
Would have been better if they'd been singing '"Whistle while we work"
Emilien Anglada - 16/02/2009
I think that having 50 sales people creating pyramids to get to people sitting on the wrong floor and isn't a very productive way to use your workforce and doesn't send out a good message. I know it's all about the dedication of their staff to ensure good service and that it's just an image but I think those banks should play more on the one-on-one relationship they can dedicate to their customers.
Ad cruncher - 16/02/2009
Feels like ive seen it all before...
peter lynex-hopkins - 16/02/2009
Well, it starts off dismally with a twee soundtrack and some even more twee images and then it gets worse. But best of all, after God knows how much production budget, we end up with a fiver for being a valued customer. Thanks, but no thanks. I guess Howard is probably dancing on ice - let's face it, the rest of us are. Thin ice.
peter lynex-hopkins - 16/02/2009
Who did the "smaller" Kleenex ads with the whale in he fish bowl etc. Now they're really good.
sue turner - 17/02/2009
It makes me want to saw my own head off.
Gellan Watt - 17/02/2009
Come on you lot.... think about what the brief said. You can picture it, surely? It's a good ad.
BumberClott - 17/02/2009
Wot a load of bumberclott rass, batty boyz bloodwin stylie shite mon. Never seen so much swine eating boderation in my tired life, innit? Bumberasss Oink.
Martin Leguay - 17/02/2009
The idea of a group of individuals co-creating, treated with a light-hearted guitar melody, is all too familiar - orange is one example. Something safe from Halifax.
Richard Earnshaw - 18/02/2009
Does this type of ad sit well in the current climate especially as Halifax have had to be bailed out with our cash anyhow so showing them apparently clambering to give us it back personally I find laughable and distasteful.
BumberClott - 18/02/2009
Bankers are wankers, innit? Nothing you can do will clean up their image after this stock crash. Maybe an on air crying confessional will work for the yanks but no for the rest of the world. Oink, make me wanna mash up dem batty boyz innit?
craig lovelidge - 21/02/2009
£5 a month? Why didn't they save the cash they spent on the production of this ad and put it to good use, like buying large amounts of gold and silver? This could then be sold in 12 months time for possibly 35+% profit and then reinvested and shared out to the customers. Banks should think smarter about what to do with their money in these turbulent times instead of wasting it on twee commercials. that
peter lynex-hopkins - 24/02/2009
I'll do you a better ad than this in a day. And it'll be free. What you need is an idea. Remember ideas? Then you work it out. Then you have an ad. Simple.
Andrew Bent - 26/02/2009
I find these enormous changes in direction pretty problematic. To anyone who's paying attention Halifax's message is now completely different to the one they were putting out only a few months ago. So now I'm thinking, 'Oh, you didn't really mean that then, huh? So why should I believe you mean this now?' Obviously they're banking on the idea that no one's really paying attention, and they're probably right.
Sefton - 02/03/2009
Was bored within the first 10 seconds. Don't like the ''oooh ooooh' lady singing either.
Steve Fairbrother - 04/03/2009
Seems quite apt the Halifax are now promoting pyramid schemes.
Ian Brunswick - 06/03/2009
Halifax should consider working with young, open minded, diverse people, that could create something truly inspirational. Now I would love to see that ad. Maybe Creative Orchestra could rise to the challenge.
Darian Watts - 09/03/2009
Bring back Howard.
Alex Goldberg - 16/03/2009
Less pyramid making, more tellers please. I hate lines.
Kevin Gordon - 04/04/2009
Whatever the banks do right now they get slain for it. Whatever an agency does for its bank, it gets clobbered. It's a tough one. At least Halifax are making an effort to mend the ways of a whole industry, and if they persist, they will come out on top. I think this could be a 'wait and see' what happens next campaign.
Kevin Gordon - 07/04/2009
I like the music. It strikes a tone of honesty. That's what tells me there's more to this ad than meets the eye.
Miguel Garcia - 07/04/2009
Great song by great band...poorly used. Born Ruffians - Little Garcon http://www.youtube.com/watch?v=8vU0NQ6hkwg Glad to hear it but hate to see the banker wankers association