Diet Coke 'night rider' by Mother
Diet Coke unveiled its latest TV campaign this week, starring the singer Duffy.
- Duration:
- 30
-
- First Aired:
- 20-Feb-09
-
- Media:
- Television
-
- Country:
- United Kingdom
-
- Agency:
- Mother
-
- Client:
- Diet Coke
-
- Creative Director:
- Mat Kirby
-
Comments
This ad is so bad that even Brand Republic's technology refuses to play it!
miss N - 23/02/2009
lol its so true..cant seem to view it on here..i dont think i've seen it on television
Yes, you're right clarence and miis N. Still, let's remember when TV advertising was good.
Sorry, I've forgotten! Was it the 80's????
Saw this the other day at the cinema, thought it was pants (thats my technical view).
Why have the BACC allowed her to ride without helmet and lights? Naughty Welsh Waubler...
I would really like to rate it Zero stars rather than 1 star... can somebody in BR fix that?
thank god - Im not the only person who 1. Dislikes Duffy and 2. Thinks this ad is rubbish
If anything I want her to hurry up and drink the coke so shes shuts up, terrible!!!
Normally love what Mother do, but this is horrific... (0 Stars)
This ad is so duff! This is just another of several bad ads from them. Has Mother lost the spark finally after a decade of being edgy? Are they now more Grandmother these days? They only get away with rubbish like this because their reputation covers it up.
Grandmother indeed! A mundane idea and equally terrible direction. Has Mother completely porned herself over there, on the corner of Bethnal Green Road? Allowing Coke (over creativity) to pull the strings on this latest campaign? Time for a new model of Agency driven by young Creatives from all over the globe. Strictly no room for creative compromise here at Creative Orchestra! www.creativeorchestra.com
Why is Duffy famous? How has she won so many awards? why is she going through a supermarket on a bycicle? Go and check out the "Making of" video here, the planner at Mother talks about Duffy's trip to the supermarket as a revitalising moment!
http://www.popjustice.com/index.php?option=com_content&task=view&id=3502&Itemid=206
- 1 Star
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- 5 Stars
- 1 Star
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- 5 Stars
Project name
I’m No Superwoman
Client
Coca-Cola
Brief
Re-gain Diet Coke’s cultural significance across Europe
Creative agency
Mother
Copywriter
Mother
Art director
Mother
Planner
Mother
Media agency
Vizeum
Media planner
Roxanne Lomas
Production company
RSA
Director
Mat Kirby
Producer
Lou Mumford
Editor
Joe Guest @Final Cut
Telecine
MPC
Post-production
Golden Square
Audio post-production
Factory
Exposure
UK and Europe
Comments
Clarence Bass - 22/02/2009
This ad is so bad that even Brand Republic's technology refuses to play it!
miss N - 23/02/2009
lol its so true..cant seem to view it on here..i dont think i've seen it on television
peter lynex-hopkins - 24/02/2009
Yes, you're right clarence and miis N. Still, let's remember when TV advertising was good. Sorry, I've forgotten! Was it the 80's????
danzalicious - 25/02/2009
Julian Esposito - 26/02/2009
Saw this the other day at the cinema, thought it was pants (thats my technical view).
Ad cruncher - 27/02/2009
Why have the BACC allowed her to ride without helmet and lights? Naughty Welsh Waubler...
Mark Brennan - 04/03/2009
I would really like to rate it Zero stars rather than 1 star... can somebody in BR fix that?
AwallafaShagba - 05/03/2009
thank god - Im not the only person who 1. Dislikes Duffy and 2. Thinks this ad is rubbish
Emma Wickstead - 05/03/2009
If anything I want her to hurry up and drink the coke so shes shuts up, terrible!!!
TIm Rooke - 05/03/2009
Normally love what Mother do, but this is horrific... (0 Stars)
Darian Watts - 06/03/2009
This ad is so duff! This is just another of several bad ads from them. Has Mother lost the spark finally after a decade of being edgy? Are they now more Grandmother these days? They only get away with rubbish like this because their reputation covers it up.
Big Think - 06/03/2009
Grandmother indeed! A mundane idea and equally terrible direction. Has Mother completely porned herself over there, on the corner of Bethnal Green Road? Allowing Coke (over creativity) to pull the strings on this latest campaign? Time for a new model of Agency driven by young Creatives from all over the globe. Strictly no room for creative compromise here at Creative Orchestra! www.creativeorchestra.com
Martin Leguay - 18/03/2009
Why is Duffy famous? How has she won so many awards? why is she going through a supermarket on a bycicle? Go and check out the "Making of" video here, the planner at Mother talks about Duffy's trip to the supermarket as a revitalising moment! http://www.popjustice.com/index.php?option=com_content&task=view&id=3502&Itemid=206