Bartle Bogle Hegarty has created the next TV work in its IPA Gold Award winning "Keep Walking" campaign for Johnnie Walker.
Comments
A well executed tv spot which I would imagine would work better on the big screen. I do like the tag line of 'keep walking' but did had to check what Johnnie Walker was. I know, naivety on my behalf, and for those in the know, this advert is probably more effective.
After watching it a second and third time, I found the advert more effective and more appealing than my first view.
Nicely shot, bang on brief too!
If you are a designer in London and don't know what JW is maybe that is a sign you should not be posting...
I work for Bungle, Geoffrey and George and we think it sucks. Innit.
Julian, what! where have you been, you not know who Johnnie is!, do you work in advertising?, or are you tea total. The ad is obviously a metaphore for that difficult decision we all face at a bar, it's like a crossroads, which drink do we buy... ?. i'll have a JD&coke thanks.
JULIAN!!!!!!!!
Stop posting comments dammit!
Jeeez! There should be an anti-spammer for people like you!
Yes Andrew, it's about standing at a bar wondering what to choose to drink, thinking this time it will be different, and still waking up the following morning with a hangover. What's very clever about the ad is its timelessness. It seems a bit glib or dull at first. However, the risk of what path will be chosen next time provides a promise of excitement. I guess the hardest part is how to end a commercial like this, and what we see is a man who has chosen his own path. That's a very powerful statement towards the brand. Whichever path the brand switcher takes, chances are he'll still end up with a hangover. Perhaps Johnny Walker is a 'quality hangover'. The only way anyone will find out will be to try, and you know how curious people are with alcohol. All it needs is a slice of lemon in the bottleneck and people will try anything once because it or they will be inherently perceived as different. I guess it's all down to the hangover at the end of the day.
It feels like the dark hellscape that is alcoholism.
Lighten up and pass the spliff.
nice. moody. dusty. cool. wikid sounds. great VO.
Mmm. Lovely words Kevin. Nice rationale. If you've read Dave Trott's latest blog (on his recent D&AD judging experience) you might wonder whether he was talking about this piece of "art"vertising. Doesn't move me (pun intended) – and I'm target market.
It's Johnnie not Johnny. I should know, he's an old friend.
No offense, but as an American I'm having a hard time why BBH keeps thinking people like this kind of pretentious bullshit. Maybe it flies in the UK, but it sure didn't work for Levi's stateside.
Trey, I think that is because the Amercians are used to such refined art and high brow throughout their media experience, they naturally reject such obvious cliche's. We here in Europe on the other hand find this kind of film quite lofty, after our regular died of peanut butter, triple fries & Oprah.
Actually I've just watched it again, trying to be cynical from the outset - but I still fcukin love it ! It may be a tried and tested cliche - but its done well, and thats the point. 99.99% of ads run to a generic formula anyway - I dont feel the need to be given a revolutionary & unique concept everytime I watch an add. But here the generic template is given life by some really cool production and sounds ... As Kevin says about - the final message is bold and positive, and I like that too !
Still, I think I'll stick with scotch for the time being..
AA -- Though it still does not elicit much emotion, I appreciate your analysis on the differences between the UK and US market.
Certainly there is room for ethereal, inspirational spots. Nike has done this consistently well (Michael Mann's "Leave Nothing"): http://www.youtube.com/watch?v=GX_5tzwVz3I
Audio Android ís a total prick.
Comments
Julian Esposito - 26/02/2009
A well executed tv spot which I would imagine would work better on the big screen. I do like the tag line of 'keep walking' but did had to check what Johnnie Walker was. I know, naivety on my behalf, and for those in the know, this advert is probably more effective. After watching it a second and third time, I found the advert more effective and more appealing than my first view.
Lionel Thompson - 26/02/2009
Nicely shot, bang on brief too!
Lance Saunders - 26/02/2009
If you are a designer in London and don't know what JW is maybe that is a sign you should not be posting...
BumberClott - 09/03/2009
I work for Bungle, Geoffrey and George and we think it sucks. Innit.
Andrew Chapman - 11/03/2009
Julian, what! where have you been, you not know who Johnnie is!, do you work in advertising?, or are you tea total. The ad is obviously a metaphore for that difficult decision we all face at a bar, it's like a crossroads, which drink do we buy... ?. i'll have a JD&coke thanks.
Charles Yamine - 06/04/2009
JULIAN!!!!!!!! Stop posting comments dammit! Jeeez! There should be an anti-spammer for people like you!
Kevin Gordon - 07/04/2009
Yes Andrew, it's about standing at a bar wondering what to choose to drink, thinking this time it will be different, and still waking up the following morning with a hangover. What's very clever about the ad is its timelessness. It seems a bit glib or dull at first. However, the risk of what path will be chosen next time provides a promise of excitement. I guess the hardest part is how to end a commercial like this, and what we see is a man who has chosen his own path. That's a very powerful statement towards the brand. Whichever path the brand switcher takes, chances are he'll still end up with a hangover. Perhaps Johnny Walker is a 'quality hangover'. The only way anyone will find out will be to try, and you know how curious people are with alcohol. All it needs is a slice of lemon in the bottleneck and people will try anything once because it or they will be inherently perceived as different. I guess it's all down to the hangover at the end of the day.
Miguel Garcia - 07/04/2009
It feels like the dark hellscape that is alcoholism. Lighten up and pass the spliff.
Audio Android - 15/04/2009
nice. moody. dusty. cool. wikid sounds. great VO.
Alan Kittle - 28/04/2009
Mmm. Lovely words Kevin. Nice rationale. If you've read Dave Trott's latest blog (on his recent D&AD judging experience) you might wonder whether he was talking about this piece of "art"vertising. Doesn't move me (pun intended) – and I'm target market.
james simpson - 13/05/2009
It's Johnnie not Johnny. I should know, he's an old friend.
BumberClott - 14/05/2009
Crap adding
Trey Valerine - 30/05/2009
No offense, but as an American I'm having a hard time why BBH keeps thinking people like this kind of pretentious bullshit. Maybe it flies in the UK, but it sure didn't work for Levi's stateside.
Audio Android - 30/05/2009
Trey, I think that is because the Amercians are used to such refined art and high brow throughout their media experience, they naturally reject such obvious cliche's. We here in Europe on the other hand find this kind of film quite lofty, after our regular died of peanut butter, triple fries & Oprah.
Audio Android - 30/05/2009
Actually I've just watched it again, trying to be cynical from the outset - but I still fcukin love it ! It may be a tried and tested cliche - but its done well, and thats the point. 99.99% of ads run to a generic formula anyway - I dont feel the need to be given a revolutionary & unique concept everytime I watch an add. But here the generic template is given life by some really cool production and sounds ... As Kevin says about - the final message is bold and positive, and I like that too ! Still, I think I'll stick with scotch for the time being..
Trey Valerine - 30/05/2009
AA -- Though it still does not elicit much emotion, I appreciate your analysis on the differences between the UK and US market. Certainly there is room for ethereal, inspirational spots. Nike has done this consistently well (Michael Mann's "Leave Nothing"): http://www.youtube.com/watch?v=GX_5tzwVz3I
BumberClott - 22/07/2009
Audio Android ís a total prick.
Anushree Kanodia - 23/07/2009
Well done ad.