Cravendale 'bad bull' by Wieden & Kennedy
Wieden & Kennedy today released a new ad for Cravendale, continuing its theme of animated toy models in bizarre situations.
- First Aired:
- 25-Feb-09
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- Media:
- Television
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- Country:
- United Kingdom
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- Agency:
- Wieden & Kennedy
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- Client:
- Cravendale
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- Creative Director:
- Pic Pic Andre
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Comments
Bizarre, yes, love it all the same. I enjoyed the first one in the series and this one is no different. It makes little if no sense but brings a smile to my face. Do I buy Cravendale as a resulting factor? No. Still, enjoyed the advert though.
outstanding creative with the power to bemuse and confound How much milk can a bull drink and why does it want to drink milk anyway - it makes absolutely no sense, but deserves an award simply for the sheer wierdness of it all. What is Cravendale about then?
Crazy strange ads.... so much disconnect from the actual brand - so it may be a good ad, but is it a sound strategy? Not my bag baby.
I dig it. Makes me want to wrestle a goat.
The Milkman's Wallace & Gromit. Not!
Love it. It's fun and therefore makes the Ad world a better place! For more fun, come and talk to us! www.creativeorchestra.com
i love these ads. bought some cravendale the other week though and my flatmate asked why i had a bottle of bleach in the fridge
Positive feedback appreciated. For those who seem to be questioning the campaign's effectiveness - since the Milk Matters campaign broke for Cravendale it has become the UK's fastest growing grocery brand and is now ranked 52nd in the UK’s top brands, up from 65th when we started the campaign in 2007.
In January 2008 the value of the brand broke the £100m barrier; it is now worth almost £120m.
Brand value and volume targets for 2008 surpassed and start to 2009 very positive so far.
Nice one N Christie. Ignore the punters putting the work down for lacking strategy – just because some poncey planner hasn't come out and tried to post-rationalise your work as "just their to raise a smile" doesn't mean it's not memorable and effective. I wonder if Fallon had created this campaign if the same people would be dissing it!? Milk Matters is entertaining yet still has a strategic backbone packed with calcium goodness. Love it.
Did they nick the idea for this ad from a Belgian cartoon called Panique au Village? It's very similar. I like this ad because it's so bizarre. But it doesn't make me want to buy Cravendale milk... I don't get the point of extra filtered milk. But then I only drink milk if it has at least 3 espressos in it, so it all tastes the same to me :-)
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Project
Bull
Client
Cravendale
Brief
To make the nation passionate about milk
Creative directors
Sam Heath and Frank Ginger
Art director
Nicholla Longley, Frank Ginger
Copywriter
Sophie Lewis, Sam Heath
Agency producer
Selina Dey
Media agency
Carat
Media Planner
Graeme Douglas
Production Company
Nexus Productions
Director
Pic Pic Andre
Executive Producer
Julia Parfitt
Producer
Luke Youngman
Producer (Belgium)
Magalie Dauleu Siri / Adriana Piasek-Wanski
Director of Photography
Jan Vandenbussche
2D Animation
Stuart Doig, Kwok Fung Lam
Post-Production
The Mill
Comments
Julian Esposito - 26/02/2009
Bizarre, yes, love it all the same. I enjoyed the first one in the series and this one is no different. It makes little if no sense but brings a smile to my face. Do I buy Cravendale as a resulting factor? No. Still, enjoyed the advert though.
Chris White - 26/02/2009
outstanding creative with the power to bemuse and confound How much milk can a bull drink and why does it want to drink milk anyway - it makes absolutely no sense, but deserves an award simply for the sheer wierdness of it all. What is Cravendale about then?
Gellan Watt - 01/03/2009
Crazy strange ads.... so much disconnect from the actual brand - so it may be a good ad, but is it a sound strategy? Not my bag baby.
Alex Goldberg - 02/03/2009
I dig it. Makes me want to wrestle a goat.
danzalicious - 02/03/2009
sue turner - 03/03/2009
The Milkman's Wallace & Gromit. Not!
Big Think - 06/03/2009
Love it. It's fun and therefore makes the Ad world a better place! For more fun, come and talk to us! www.creativeorchestra.com
David Bowie - 10/03/2009
i love these ads. bought some cravendale the other week though and my flatmate asked why i had a bottle of bleach in the fridge
N CHRISTIE - 12/03/2009
Positive feedback appreciated. For those who seem to be questioning the campaign's effectiveness - since the Milk Matters campaign broke for Cravendale it has become the UK's fastest growing grocery brand and is now ranked 52nd in the UK’s top brands, up from 65th when we started the campaign in 2007. In January 2008 the value of the brand broke the £100m barrier; it is now worth almost £120m. Brand value and volume targets for 2008 surpassed and start to 2009 very positive so far.
wayne hanson - 03/04/2009
Bull-tastic!
Miguel Garcia - 07/04/2009
That was fun. Well done.
Alan Kittle - 28/04/2009
Nice one N Christie. Ignore the punters putting the work down for lacking strategy – just because some poncey planner hasn't come out and tried to post-rationalise your work as "just their to raise a smile" doesn't mean it's not memorable and effective. I wonder if Fallon had created this campaign if the same people would be dissing it!? Milk Matters is entertaining yet still has a strategic backbone packed with calcium goodness. Love it.
jo morgan - 30/05/2009
Did they nick the idea for this ad from a Belgian cartoon called Panique au Village? It's very similar. I like this ad because it's so bizarre. But it doesn't make me want to buy Cravendale milk... I don't get the point of extra filtered milk. But then I only drink milk if it has at least 3 espressos in it, so it all tastes the same to me :-)