Sony 'zoetrope' by Fallon
Fallon's latest Sony Bravia ad, using a 10 tonne zoetrope that plays images of the AC Milan footballer Kaka, launched last night in Australia.
- First Aired:
- 25-Feb-09
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- Media:
- Television
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- Country:
- United Kingdom
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- Agency:
- Fallon
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- Client:
- Sony Bravia
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- Creative Director:
- Vernie Yeung
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Comments
Though I find this advert visually pleasing to the eye, I believe its directed towards the wrong sector. This would be far more effective as a HD advert than one promoting 200Hz Motionflow TV, where Kaka looks jerky in the zoetrope. Surely this is a mistake, and they should be promoting smooth flowing motions than a staggered one??
Starts off exciting - ends up OK.
I like the central hub thing.
Why are the creatives not listed in credits? I bet its not Juan Cabral.
I think they need the Argie Wonderkid back quick!
Kak...enough said...and 4 stars!!...how does this get 4 stars!!...
Agree with Julian, it looks really jerky and sends out the opposite message...
Pretty poor use of the best footballer in the world.
It's a little confused and contradictory. The client was obviously sold on the 'big event' nature of the 'idea': just like last time. It's all becoming a little formulaic.
I done this for my college project. How did they got hold of it? Those people at Fallon, they are everywhere.
It,s a bit weird and unbecoming lets be simple in our approach considering the targeted audience
Sometimes the last thing creative should be is logical - but this seriously flawed execution makes me wonder why I'd pay a lot of money for a 'What the Butler Saw' jerky image. The only 'Wow!' factor is that they can spend all this time, effort and money - and not think about the lasting impression it leaves on the spectator.
I like it personally (seems like I might be the only one) - for a Zoetrope, that's a pretty insanely smooth and clear one. I've always associated them with being amazingly juddery, so the vibe I get from this is 'surprisingly smooth'...
- 1 Star
- 2 Stars
- 3 Stars
- 4 Stars
- 5 Stars
- 1 Star
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- 5 Stars
Project
BRAVIA-drome
Creative agency
Fallon
Client
Sony Europe
Brief
Launch of BRAVIA 200Hz Motionflow technology
Group account director
Ben Cyzer
Account director
Richard Fearn
Agency planner
Gareth Goodall
Agency producer
Tracy Stokes
Production company
RSA/Eponymous
Director
Vernie Yeung (RSA)
Production company producer
Emma Cairns (RSA)
Zoetrope designer
Ben Scott
Editor
Joe Guest at Final Cut
Post production
Moving Picture Company
Audio post production
Parv Thind at Wave
Media Agency
OMD
Media planner
Rupert Holroyd
Online
Dare Digital
Exposure
Global
Comments
Julian Esposito - 26/02/2009
Though I find this advert visually pleasing to the eye, I believe its directed towards the wrong sector. This would be far more effective as a HD advert than one promoting 200Hz Motionflow TV, where Kaka looks jerky in the zoetrope. Surely this is a mistake, and they should be promoting smooth flowing motions than a staggered one??
Audio Android - 27/02/2009
Starts off exciting - ends up OK.
I like the central hub thing.
Ad cruncher - 27/02/2009
Why are the creatives not listed in credits? I bet its not Juan Cabral. I think they need the Argie Wonderkid back quick!
april feeney - 27/02/2009
Kak...enough said...and 4 stars!!...how does this get 4 stars!!...
TIm Rooke - 28/02/2009
Agree with Julian, it looks really jerky and sends out the opposite message... Pretty poor use of the best footballer in the world.
sue turner - 03/03/2009
It's a little confused and contradictory. The client was obviously sold on the 'big event' nature of the 'idea': just like last time. It's all becoming a little formulaic.
Ian Brunswick - 06/03/2009
I done this for my college project. How did they got hold of it? Those people at Fallon, they are everywhere.
Kevin Gordon - 07/04/2009
What is it saying?
Clarence Bass - 09/04/2009
So so.
NASIR MIKAIR - 17/05/2009
It,s a bit weird and unbecoming lets be simple in our approach considering the targeted audience
jim ferron - 18/05/2009
Sometimes the last thing creative should be is logical - but this seriously flawed execution makes me wonder why I'd pay a lot of money for a 'What the Butler Saw' jerky image. The only 'Wow!' factor is that they can spend all this time, effort and money - and not think about the lasting impression it leaves on the spectator.
Stuart Murray - 19/05/2009
I like it personally (seems like I might be the only one) - for a Zoetrope, that's a pretty insanely smooth and clear one. I've always associated them with being amazingly juddery, so the vibe I get from this is 'surprisingly smooth'...