Iceland 'Kerry Katona Christmas joints' by Tom Reddy Advertising

An Iceland commercial featuring Kerry Katona achieved the second highest recall in any particular week in the 51 weeks to 31 October 2007, according to Marketing magazine's annual Adwatch of the Year.

The commercial in which Kerry Katona enthuses about various "roast from frozen" Christmas joints hit an impressive 76% recall in a single week according to Adwatch, which based on a survey of 1,000 adults. Click here to see the survey.

Click here to read a review of the ad by Richard Storey, chief strategy officers of M&C Saatchi.

Duration:

45

 

First Aired:

18-Dec-07

 

Media:

Television

 

Country:

United Kingdom

 

Agency:

Tom Reddy Advertising

 

Client:

Iceland

 

Comments

 

Phil Hickes - 18/12/2007

Recalling something because it's shit doesn't equate to good advertising.

 

 

 

Richard Hayter - 19/12/2007

Didn't this run last year? Cobblers.

 

 

 

laura coleman - 21/12/2007

these ads are like a bad joke - forget tongue in cheek, cringeworthy

 

 

 

Gellan Watt - 01/01/2008

This is one of those one that drives you to tell your mum that you don't work in advertising, you actually play piano in a brothel....... no wonder everyone outside our industry thinks we're all wankers...

 

 

 

Gellan Watt - 02/01/2008

quote unquote.

 

 

 

Andy Knell - 03/01/2008

where's her fat mate from loose women?

 

 

 

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