Orange 'together we can do more' by Fallon
The second ad from Orange's £30m brand campaign tells the story behind cyclist Mark Beaumont's record-breaking round-the-world journey.
- First Aired:
- 05-Aug-08
- Media:
- Television
- Country:
- United Kingdom
- Agency:
- Fallon
- Client:
- Orange
- Creative Director:
- Daniel Kleinman
Rating
Credits
Project
Together we can do more
Clients
Justin Billingsley, brand marketing director, Rachel Macbeth, head of advertising and design, Orange UK
Brief
Illustrate Orange's new vision that "together we can do more"
Creative agency
Fallon
Writer
Lawrence Seftel
Art director
Dave Day
Planner
Tim Millar
Media agency
Initiative
Media planner
Sean Pattison
Production company
Rattling Stick
Director
Daniel Kleinman
Editor
Adam Spivey
Post-production
Framestore CFC
Audio Post-production
Envy
Exposure
UK TV
Jobs
- Senior User Experience Architect/Senior Interaction Designer, Sapient
- Competitive, Central London
- IPhone & Android Developer, Sapient
- Competitive, Central London
Comments
Jane Moore - 05/08/2008
It's better than the last 'I am what I am' ad they came up with
Gellan Watt - 05/08/2008
There's something sexy in the production, and this was a great story that I already know about, so it's a bit more special than the rest.
Richard Hayter - 06/08/2008
Starting an ad – or anything for that matter – with a man saying "I am my Mum…" is just plain creepy.
Hollie Newton - 07/08/2008
What happened to the original script? It was meant to be filmed for real, his beard growing, skin tanning, shoes breaking down as his journey progressed... Is this what the credit crunch does to great ad ideas? Force them into a studio and make them mediocre.
greycellsinxs - 07/08/2008
the execution is neat, but other than that it just another ad ...