Dunning Eley Jones creates new identity for Animal Planet
by Nikki Sandison Brand Republic 05-Feb-08, 13:45
LONDON - Dunning Eley Jones has revamped the look of Discovery Communications' Animal Planet channel, to give it an edgier and more adult-focused feel for its relaunch.
Dunning Eley Jones were briefed to create a look that expressed the channel's values: instinctive, immersive, playful, emotional and entertaining. The relaunch includes a range of new programmes, including docu-soaps...
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