Santander rebrands corporate and commercial banks

by Alex Brownsell, marketingmagazine.co.uk 01-Jul-09, 09:15

LONDON - Banking giant Santander has confirmed plans to rebrand its UK corporate and commercial banking divisions to the company's parent brand.

Abbey UK Corporate Banking and Alliance & Leicester Commercial Bank will take on the name Santander Corporate Banking. The group's 20 regional corporate banking centres will be rebranded over the course of 2009, beginning with the branches in Manchester and Nottingham later this month.

‘Santander has a clear strategy of increasing its presence in the UK corporate market and the rebrand to Santander Corporate Banking is a clear demonstration of our ambition to become the bank of choice for businesses,' said Steve Pateman, head of Santander Corporate Banking.

It follows the recent announcement that the Spanish banking giant's UK brands, Abbey, Alliance & Leicester and Bradford & Bingley Savings, will adopt the Santander global name by 2010.