Essence designs Shine event website for Cancer Research UK

by Jacquie Bowser, Brand Republic 27-Oct-09, 10:15

LONDON - Digital agency Essence has designed and built a website for Cancer Research UK to support its night-time walking event in Manchester.

Shine, a walking marathon in Manchester, is set to take place on 17 April 2010.

It is now supported by a new website that provides users with information about the event and allows them to sign up and become participants.

The website, built on Essence's content management system, also provides users with fundraising advice leading up to the day.

Event participants will be given the opportunity to select an area of work or a cancer to fundraise for.

Richard Mooney, head of design and build at Essence, said: "This was a great project for us to be involved in and a great challenge for our team.

"The design ensures the idea of selecting an area of work to fundraise for is introduced in a simple way when the visitor first lands on the site, and then provides them with an easy way to navigate through and assess their options and enter the event without introducing confusion."

Essence redesigned and rebuilt a fundraising website for Cancer Research UK earlier this year.