SeeSaw unveils VOD branding by Rudd Studio

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The team at Rudd Studio, led by Matt Rudd and Eleanor Ridsdale, was tasked with creating an identity, including idents and animations, for the service as well as producing a single-colour logo.

The finished designs will feature across SeeSaw's branding and appear in its accompanying through-the-line marketing campaign.

Rudd said: "We are thrilled to be working closely with SeeSaw to create a distinct identity for this exciting new service for consumers. We have created a number of idents that are tailored to reflect specific programme genres."

Maya Bhose, head of brand marketing, SeeSaw, said: "We are delighted to unveil the branding for the service which we are confident will appeal to UK viewers.

"SeeSaw will provide viewers with a consumer-friendly, easy to navigate, video-on-demand service and the brand identity reflects this."

A date for SeeSaw's launch has not yet been set but is touted to be within the next few months.

SeeSaw will use technology originally intended for the now defunct Project Kangaroo, which was blocked by the Competition Commission earlier this year.