Volvo mailing to question image
Volvo is stepping up its direct marketing activity through agency Hamilton Wright in a mailing designed to challenge perceptions of the Volvo brand.
Volvo is stepping up its direct marketing activity through agency
Hamilton Wright in a mailing designed to challenge perceptions of the
Volvo brand.
The agency is supporting the launch for its V70 estate car, with a
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mailer which picks up on the car’s curvy design, using the envelope flap
to accentuate the shape.
It poses questions such as ’Can a car this beautiful still be a Volvo?’
and ’Can a car that’s perfect for families perform like a sports
car?’
Two variations of the mail pack will be sent out, enabling Volvo to
target hottest pros-pects and challenge cold prospects’ perceptions.
Jobs
- PR SENIOR ACCOUNT MANAGER :: SPORTS, Dylan*
- FANTASTIC BENEFITS, Central London
- Marketing Manager, Companion Care (Services) Ltd
- £40k, South East England
- SOCIAL MEDIA MANAGER :: MARKETING AGENCY, Dylan*
- GOOD BENEFITS, Central London
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