Ellesse in 50th anniversary web relaunch

The brand, which celebrates its 50^th anniversary this year, has launched the redesigned site in 15 markets.

Designed by Tonic, the site aims to connect Ellesse with a new generation of consumers.

Tonic managing director Ranzie Anthony said the site delivers a consistent brand and user experience while enabling local markets to own the website, adding content relevant to their market.

"Centrally we might provide information about the latest season trends, but country managers have the option to add their own promotions or marketing content to the local version of the site," he said.

Anthony said the brand is now focussing on driving traffic to the site and growing customer engagement through a range of social media initiatives that are due to launch later in the year.