Piczo joins Stardoll Network

by Elizabeth Clifford-Marsh, Revolution UK 12-Mar-09, 10:12

LONDON - Teen entertainment site Stardoll has merged with teen publishing site Piczo to form the Stardoll Network, reaching up to 20 million users a month.

Stardoll, which has more than 27m members worldwide, allows users to dress up virtual ‘MeDolls', create online suites, design and sell their own virtual clothing, get exclusive information on their favourite celebrities, join and create clubs, and meet other members.

Piczo aims to empower teens worldwide to express themselves and share ideas and experiences with their friends in a safe online environment. It will continue to be run as an independent site as part of the Stardoll Network.

Mattias Miksche, chief executive of Stardoll, said the overall aim of the company has not changed, and it still aims to create places online where girls can have fun, learn, and make friends from all over the world in a safe environment.

He said the creation of the network will allow brands to interact with the teen demographic in a more engaging manner.

"On Stardoll we have offered integrated experiences within the game and the world of Stardoll that really adds something to the user experience. We want to do with more integrated and engaging advertising on Piczo as well," he said.