Podcast: Three ways to create more effective online advertising

by Staff, revolutionmagazine.com 17-Apr-09, 11:23

LONDON - Revolution has teamed up with Endeca, the leading provider of search applications, to discover three ways to create more effective online advertising.

In the first in a series of podcasts, Revolution editor Gareth Jones quizzes Jim Lee, group publisher of What Car?, on how to improve online marketing effectiveness.

This podcast unveils how to create compelling content to engage users, ensure that advertising is targeted and to collect and share data to create a stronger strategy to target and engage users.

This is the first in a series of three podcasts, brought to you by Revolution, in association with Endeca.

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Revolution interviews What Car?'s Jim Lee on marketing effectiveness

Revolution interviews What Car?'s Jim Lee on marketing effectiveness

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