The 100 most mentioned brands on Twitter

by Staff, revolutionmagazine.com 08-May-09, 11:50

LONDON - Revolution teamed up with i-level's social media agency Jam to reveal the 100 most mentioned brands on Twitter and how they are aiming to capitalise on the buzz.

	Brand	Mentions	Followers	Twitter
1	Starbucks	3.37m	120,868	@Starbucks
2	Google	1.01m	307,342	@Google
3	BBC	703,000	15.777	@bbcnews
4	Apple	512,110		None
5	AIG	455,000		None
6	Amazon	245,760	1007	@amazon
7	Microsoft	221,000		None
8	Guardian	211,000	14,913	@guardiannews
9	Dell	185,000	287,575
10	Coca-Cola	135,600		None
11	Ford	130,000	2,256	@ford
12	Sony PlayStation	117,550	20,651	@SonyPlayStation
13	eBay	107,000	1329	@ebayUK
14	Sony	107,000		None
15	Disney	106,000	7,354	@wdwnews
16	Yahoo!	94,500	9,541	@yahoo
17	Sky	74,370	10,248	@SkyNews
18	IKEA	72,300		None
19	IBM	70,400	1,180	@ibmevents
20	Nokia	68,100		None
21	Ford Scott Monty	62,600	16,562	@scottmonty
22	Guinness	59,700		None
23	HP	56,720	1,682	@hpnews
24	ComCast	50,400	14,688	@comcastcares
25	Skittles	48,600		None
26	Canon	48,200	605	@canon
27	McDonald's	45,340	234	@MONOPOLYatMcD
28	Channel 4	39,300	6,932	@channel4news
29	Lego	39,100		None
30	Pepsi	37,400	757	@pepsi
31	Samsung	35,800	582	@samsungmobileus
32	Intel	35,700	464	@intel
33	Tesco	35,500		None
34	Nike	32,800	1,167	@nikeplus
35	Honda	31,400	2,693	@Alicia_at_Honda
36	BMW	30,600	1,265	@BMWSauberF1Team
37	T-Mobile	29,900	1,443	@TMobile_USA
38	BT	27,540		None
39	FedEx	27,100	1,108	@mattceni
40	O2	25,900	2,371	@O2UKOfficial
41	Vodafone	25,400	802	@Vodafone_News
42	Bosch	25,300		None
43	RyanAir	25,200		None
44	Toyota	22,600	2,321	@toyotanewsroom
45	VW	22,190		None
46	Mercedes	21,600	1,506	@TheFifthDriver
47	Subway	21,200		None
48	Cadbury	19,900		None
49	Audi	18,600		None
50	Burger King	18,500	2,496	@thebklounge
51	Marmite	15,600		lovehatemarmite
52	Chanel	14,700		None
53	Citi	12,600		None
54	EasyJet	11,800		@easyjetservice
55	H&M	11,500	2,701	@handm
56	Porsche	10,600		None
57	Zara	10,000		None
58	Gucci	9,990	436	@gucciofficial
59	Nissan	9,740		@NissanSports
60	UPS	8,960	5,381	@trackthis
61	Motorola	8,320	346	@motodev
62	Avon	8,132		None
63	Marks & Spencer	7,900		None
64	Heinz	7,500		None
65	Royal Bank of Scotland	6,945		None
66	Asda	6,650	147	@asda
67	Accenture	5,970	2,126	@Accenture
68	HSBC	5,760		None
69	Lexus	5,690		None
70	British Airways	5,670	1,202	@British_Airways
71	Siemens	5,640		None
72	Gillette	5,250		None
73	Barclays	4,840		None
74	Sainsbury's	4,300		None
75	Budweiser	3,980		None
76	Louis Vuitton	3,950		None
77	Lovefilm	3,720	1,503	@lovefilm_uk
78	Smirnoff	3,380	514	@Smirnoff_EXP
79	Banco Santander	3,330		None
80	UBS	3,330		None
81	Shell	3,100		@shelldotcom
82	Colgate	2,870		None
83	L'Oreal	2,813		None
84	Citroen	2,810		None
85	Rolex	2,630		None
86	Cartier	2,100		None
87	Knorr	2,030		None
88	PG Tips	1,400		None
89	Oxo	829		None
90	Birdseye	748		None
91	Levi's	700		None
92	Specsavers	665		None
93	Duracell	621		None
94	BP	600		None
95	Schweppes	570		None
96	Habitat	500		None
97	Direct Line	500		None
98	Andrex	474		@Andrexpuppy
99	Vauxhal	470		@vauxhallnewsuk
100	Dulux	208		None

*Figures are correct according to Jam's research which took place over three days in April 2009

Comments

George Nimeh - 08/05/2009

Where's @JetBlue? \(500K followers) And what about Facebook? I'm very skeptical of the methodology.

Crispin Heath - 08/05/2009

Where's @zappos and @threadless, both brands built through the social web. I just don't believe they wouldn't appear on this list both have around half a million followers/brand fanatics

Hi George. It's difficult to come up with a definitive list. We commissioned Jam to track brand mentions for a several day period in April and these are the findings. I hope they act as a rough guide, to what brands people are talking about on Twitter.

George Nimeh - 08/05/2009

Andrew, it is a valiant effort and, if anything, encourages discussion about the subject. And that's cool! So ... In addition to the missing brands mentioned above \(and there are many many others) ... the thing is ... Twitter is inherently fleeting. At least for now, it is a live stream. So, a 3-day survey is bound to have huge gaping holes. Brand mentions still shift dramatically depending on the news and campaigns. Where's ChelseaFC, Champions League, and so on. I'd expect massive buzz/chatter about them given the semi-final, but then it will probably fade until the next noteworthy event. @iboy

Matt Neale - 08/05/2009

Thanks for sharing this info. A score like this will prove popular with brands. I am very interested in the method though - how did you go about filtering mentions of say 'Sky' that were brand specific and those that were used in other contexts of the word? This is a challenge that we are wrestling with as it isnt always simple to separate the two. Also, the time period seems a little short in relation to the title of the article. A 3 day period doesnt account for natural fluctuations caused by factors unique to that period. The title suggests a general trend, which as I read it, isnt the case.

Emma Kirk - 08/05/2009

Interesting that of those brands identified over the period, just over half of them have no Twitter presence themselves. Be interesting to see if/how this changes over time as brands embrace this forum more. @kirkemma and @uservision

IanC - 08/05/2009

In a digital world, wherever possible, it is best to give your company/brand a name that can be easily tracked and identified by digital tracking services. In other words don't call your company Next or 3, for example...

Julius Duncan - 08/05/2009

Our experience is that measuring volume without sentiment is pointless. The technologies are out there to measure sentiment, then it's a case of applying the human touch and using the insights gathered to benefit our clients' brands. @juliusduncan @headstream @fbyfdigital

Matt Neale - 08/05/2009

@ Julius - Why do you think measuring volume without sentiment is pointless? Surely it depends on what you are trying to measure. Sentiment is extremely useful, but I am yet to find a tool that can accurately determine sentiment without a lot of manual analysis added too \(which is very difficult when dealing with large volumes). Are there any tools you would reccomend?

Kelly Feller - 08/05/2009

Thanks for pulling this list together! The number of followers you have listed, however, doesn't tell the whole story. At Intel, we encourage all employees who want to engage in social media on the company's behalf to do so and to be authentic \(as in use their own names). We have over 150 Twitter accounts. If you added up all the followers of those accounts, the number would be much higher than the 464 who follow the @Intel account.

SEAN RUTTLEDGE - 08/05/2009

Hmmmm how do you define a bran ? Isn't LONDON a brand ? or The Mayor of London even ? or would that be more CULT ???

Mia Quagliarello - 09/05/2009

How about @YouTube? 44,940 followers...

Amy Cutbill - 11/05/2009

No 38 on the list BT - We're on Twitter: @BTTradespace

Adrian Zucatto - 18/05/2009

Citroën is on Twitter. It's @citroenbrasil ... must of their posts are in portuguse but they post some english and french stuff as well - perhaps that's why It's on this top 100 list.

Mike Mostransky - 20/05/2009

a very good list that continues to grow daily so I would have to agree that it would be hugely beneficial for this to be run again, see if your gaps fill and how many are added. Are you considering this to be worldwide or just US/UK? http://www.socialbrandindex.com/ is good but it is not extensive and am not sure of how often it is being updated because @HyattConcierge was launched today and is not listed nor is @AstraZenecaUS which has posts starting in January. Your list is based on "most mentioned" and followers and the socialbrandindex is supposed to be like http://www.twellow.com and did have @AstraZenecaUS but not @HyattConcierge.

Sienne Veit - 01/06/2009

@marksandspencer \(at 63) is up and running too!

B.L. Ochman - 08/06/2009

Dell has many people on Twitter, and where's Zappos and JetBlue? How, exactly, did you compile this list? There's absolutely nothing here explaining how these brands are capitalizing on the buzz - or whether the buzz is positive, negative, or in between.

Phil Szomszor - 10/06/2009

Produce a list, get knocked down by the social media community. Although glancing down, I can see a few missing that I'd expect to see there. What's the methodology and the timescale for the mentions?

dimitri meaz - 11/06/2009

Thanks for this list. I mapped the brands on a scatterplot and would be interested to know how folks interpret it - http://thedoublethink.com/2009/06/top-brands-on-twitter/

sheena sidhu - 06/08/2009

Julius has made an interesting point about measuring sentiment and applying human touch. We offer a tool that can take these into account to measure your companies brand exposure on twitter. Twitter insights is an essential evaluation tool for companies looking to utilise their communication opportunities on twitter. It also allows you to relate your brand to your products, competitors and consumers. Our tool will help you understand what people are saying about your brand and how people are using twitter in relation to your brand. Twitter insights also establishes the effectiveness of these messages and optimise the usage of twitter on your brand. For more information check out www.twitter-insights.com or contact me on sheena.sidhu@blauw.co.uk