Revealed: the brands loved by teens online

Familiarity is important to teenagers when making purchasing decisions, with over half preferring the most popular brands, and 53 per cent saying they do not prefer less well-known brands.

The survey, which questioned 112,000 teens online from over 30 countries, found 61 per cent prefer brands targeted specifically at them, but half said they do not want to buy the same brands as their friends.

Teens in the US and UK see brands as a way of defining individuality and standing out from the crowds, whereas teens in other markets use brands to show membership of a certain group.

The Habbo online survey found that teens favour the following brands:

Website

Clothing

Shoes

Sportswear

Personal hygiene